# Confectionary Pizzeria Brands offer more sophisticated versions of pizza desserts. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 11, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionary-pizzeria ## Key Figures - Trend score: 4.3/10 - Evidence articles: 8 ## What is the Confectionary Pizzeria trend? **Confectionary Pizzeria:** Pizza desserts have long been catered to children, however brands are now creating and marketing luxury pizza desserts to appeal to older demographics. As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, these products are able to cater to that shift, while simultaneously giving consumers a unique way to indulge. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 26, 2015 to Feb 8, 2019 - Published: Jun 11, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Confectionary Pizzeria trend ### Luxury Pizza Desserts As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, the shift to luxury pizza desserts can provide unique indulgence opportunities. ### Sweet and Savory Hybrids The combination of sweet and savory components in pizza-inspired dishes offers disruptive innovation opportunities. ### Unusual Pizza Bases Experimenting with different pizza bases, such as cookie dough or pancakes, presents a unique twist on the classic dish that can be marketed to appeal to a variety of demographics. ## What the Confectionary Pizzeria trend means for industry ### For Food & Beverage Innovations within the food and beverage industry, such as luxury pizza desserts and sweet and savory hybrids, can cater to evolving consumer tastes and preferences. ### For Hospitality Incorporating unique and visually appealing pizza-inspired dishes into hospitality offerings presents opportunities to attract customers and provide memorable experiences. ### For Social Media Creating visually stunning and Instagram-worthy pizza-inspired dishes can generate buzz and reach a wider audience through social media platforms. ## Workshop question Conceptualize a more playful product/service that your brand could market to its adult customers. ## Trend signals for Confectionary Pizzeria Trend score 4.3 out of 10, from popularity 66%, activity 53%, freshness 8%. - Popularity: 66% - Activity: 53% - Freshness: 8% ## Examples of the Confectionary Pizzeria trend 8 featured examples from Oct 26, 2015 to Feb 8, 2019. - [All-Chocolate Pizzeria Pop-Ups](https://www.trendhunter.com/trends/chocolate-pizza1): Cioccolato's Serves Chocolate Pizza in a Restaurant Made Out of It (Category: Art & Design) Implication: Restaurants can adopt chocolate-inspired menus, immersive dining experiences to attract new customers and differentiate from competitors. - [Rainbow Unicorn Pizzas](https://www.trendhunter.com/trends/unicorn-pizza): The Pop Candy Land Pizza From Industry Kitchen is Topped with Confections (Category: Lifestyle) Implication: The food and beverage industry can explore disruptive innovation opportunities in creating and marketing unicorn-themed products, chromatic desserts, and confectionery pizzas. - [Sweet Pizza Crust Ice Creams](https://www.trendhunter.com/trends/bruno-pizza): Bruno Pizza is Serving Up Ice Cream Made with Actual Pizza Crust (Category: Lifestyle) Implication: Incorporating unexpected and unique flavors, like pizza crust, into ice cream presents opportunities for innovation and differentiation in the competitive ice cream market. - [Pancake-Topped Pizzas](https://www.trendhunter.com/trends/lamannas-bakery): Toronto's Lamanna's Bakery is Selling Pizza Slices with Tiny Pancakes on Top (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to explore and create unique fusion dishes that cater to consumers' adventurous palates. - [Minty Ice Cream Pizzas](https://www.trendhunter.com/trends/ice-cream-pizza): Chocolatier Max Brenner Now Sells a Fresh Mint Chocolate Pizza (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of unique dessert pizzas and limited-edition flavors. - [Pizza-Sized Pancakes](https://www.trendhunter.com/trends/pancizza): IHOP's 'Pancizza' is a Pancake-Pizza Hybrid for National Pizza Day (Category: Marketing) Implication: Fast food chains can explore food hybrid options to create unique menu items and differentiate themselves from competitors. - [Spiced Pumpkin Pizzas](https://www.trendhunter.com/trends/hot-drink): The Pumpkin Spice Latte Pizza Offers a Dessert Version of the Hot Drink (Category: Lifestyle) Implication: Creating new dessert products or flavors that cater to consumer demand for unique and indulgent treats. - [Chocolate Spread Pizzas](https://www.trendhunter.com/trends/cookie-pizza-dessert): This Cookie Pizza Dessert is Topped with Slice Banana and Nutella Sauce (Category: Lifestyle) Implication: The bakery and confectionery industry can explore cookie pizza desserts as an innovative product offering, catering to consumers' desire for unique and shareable desserts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)