# Confectionery Customization A desire to divert from the mainstream prompts customized techniques. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 10, 2014, updated Apr 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionary-customization ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Confectionery Customization trend? **Confectionery Customization:** Looking to differentiate themselves from the influx of mass-produced edibles, the confectionery industry is turning to customization techniques to add distinct personal touches to traditionally standard goods. Confectionery delights that are handcrafted with references to hobbies and cinematic obsessions combines conventional treats with the need for comforting, yet visually expressive methods of individuality. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 16, 2013 to Jan 30, 2014 - Published: Mar 10, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Confectionery Customization trend ### Confectionery Customization Customized methods for personalization of mass-produced edibles. ### DIY & Decorative Elements The trend of DIY and using decorative elements to create eye-catching desserts. ### Social Media & Shareability More focus on the visual and shareability of desserts for social media content. ## What the Confectionery Customization trend means for industry ### For Food & Beverage The food and beverage industry can use customized methods to bring a personal touch to mass-produced products ### For DIY & Crafting The DIY and crafting industry can focus on decorative elements for food-related projects for a creative touch. ### For Social Media Marketing The social media marketing industry can use visually striking and shareable desserts as creative content. ## Trend signals for Confectionery Customization Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%. - Popularity: 55% - Activity: 43% - Freshness: 8% ## Examples of the Confectionery Customization trend 6 featured examples from Jun 16, 2013 to Jan 30, 2014. - [DIY Watermelon Cakes](https://www.trendhunter.com/trends/watermelon-cake): This Watermelon Cake Looks and Tastes Like Watermelon (Category: Art & Design) Implication: This trend presents opportunities for bakeries, restaurants, and food manufacturers to create and market fruit-inspired desserts as a healthier alternative to traditional cakes. - [DIY Chalkboard Cakes](https://www.trendhunter.com/trends/chalk-paint): This Birthday Cake's Icing Design is Inspired by Chalk Paint (Category: Lifestyle) Implication: Bakeries and patisseries can create a niche market by offering customizable chalkboard-inspired desserts. - [Social Sharing Suprise Cakes](https://www.trendhunter.com/trends/instagram-dessert): An Instagram Dessert Chocolate Mousse is a Photo-Worthy Creation (Category: Art & Design) Implication: Disruptive innovation opportunity for food and beverage companies to incorporate visually appealing and interactive desserts into their menus, increasing customer engagement and s… - [DIY Fondant Fringe Cake](https://www.trendhunter.com/trends/fondant-cake-recipe): This Colorful Fondant Cake Recipe is Fashionably Fringy (Category: Art & Design) Implication: Innovating unique visual presentations of food with a hybrid of design and culinary innovations. - [Beachy Sand Castle Cakes](https://www.trendhunter.com/trends/sand-castle): This Sand Castle Cake is Made from Graham Crackers and Ice Cream (Category: Art & Design) Implication: In the food industry, businesses can innovate new ideas centered around hosting events or launching new products focused on creative desserts. - [Alien-Shaped Cake Molds](https://www.trendhunter.com/trends/dalek): This Dalek Cake Mold Will Make You Want to Exterminate Lesser Pastries (Category: Lifestyle) Implication: Opportunity for baking supply companies to introduce specialized molds and tools for niche markets. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)