# Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 14, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/confectionary-cocktail ## Key Figures - Trend score: 1.9/10 - Evidence articles: 5 ## What is the Confectionery Cocktail trend? **Confectionery Cocktail:** While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 13, 2013 to Sep 16, 2014 - Published: Apr 14, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Confectionery Cocktail trend ### Adults embracing childhood flavors Adults are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar and comforting elements of one's youth. ### Mixed flavors in confections Confectionery cocktails and liquor breweries are embracing mixed flavors and incorporating sweet treats like chocolate and fruit to make drinks more flavorful. ### Infusing alcohol into sweet treats Businesses like Joe & Seph's are making delicious alcoholic popcorn and other sweet treats with real spirits, giving people a whole new way to snack and drink at the same time. ## What the Confectionery Cocktail trend means for industry ### For Alcohol Manufacturing Opportunities to create new flavors that cater to the growing demand for mixed alcohol flavors with sweet childhood-inspired elements. ### For Confectionery Opportunities to incorporate liquor into different types of chocolate and gummy treats for a unique snacking experience, while appealing to adults who are fond of childhood flavors. ### For Event Planning Opportunities to provide unique and unforgettable experiences through the use of edible cocktail glasses, and other unusual drink accoutrements. ## Trend signals for Confectionery Cocktail Trend score 1.9 out of 10, from popularity 27%, activity 21%, freshness 8%. - Popularity: 27% - Activity: 21% - Freshness: 8% ## Examples of the Confectionery Cocktail trend 5 featured examples from Dec 13, 2013 to Sep 16, 2014. - [Boozy Popcorn Treats](https://www.trendhunter.com/trends/popcorn-treats): Feel The Buzz with Joe & Seph's Mouthwatering Cocktail Popcorn (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborate with food and beverage companies to create innovative cross-category products that appeal to diverse consumer preferences. - [Candy Cocktail Glasses](https://www.trendhunter.com/trends/chocolate-cocktail-glasses): These Edible Cocktail Glasses from ‘Bar Candy’ are Sweet (Category: Lifestyle) Implication: The confectionery industry can explore the creation of unique and customizable chocolate products that cater to the beverage market. - [Hazelnut Chocolate Cocktails](https://www.trendhunter.com/trends/nutella-cream-liquor): Nutella Cream Liquor is a Great Holiday Alcoholic Beverage (Category: Lifestyle) Implication: Companies that produce chocolate, hazelnut, and cream products can collaborate to create Nutella-inspired alcoholic beverages - [Ice Cream Coffees](https://www.trendhunter.com/trends/Cream-Coffee): This Irish Whiskey Coffee is Poured Overtop of a Scoop of Ice Cream (Category: Lifestyle) Implication: The food and beverage industry can explore the potential of combining coffee, ice cream, and alcoholic spirits to create new and exciting products and experiences. - [Sweetened Liquor Breweries](https://www.trendhunter.com/trends/Fruit-Vodka): The Spirit Works Distillery Makes Handmade Fruit Vodka and Gin Flavors (Category: Lifestyle) Implication: Craft distilleries can leverage the trend of handmade fruit liquors to differentiate themselves in the market and cater to consumers seeking unique flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)