# Condiment Convenience Flavor enhancers receive a functional packaging design to enhance efficiency. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/condiment-convenience ## Key Figures - Trend score: 3.4/10 - Evidence articles: 8 ## What is the Condiment Convenience trend? **Condiment Convenience:** As consumer priorities shift towards ease and accessibility, brands are altering product packages to be more user-friendly in form. Offering more convenience, condiment packaging that focuses on easier application of spreads and sauces shows mindfulness of the consumer experience. This adds function to traditionally aesthetic condiment packages. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 12, 2014 to May 18, 2016 - Published: Jun 23, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Condiment Convenience trend ### Functional Packaging As consumer priorities shift towards ease and accessibility, brands are altering product packages to be more user-friendly in form, adding function to traditionally aesthetic condiment packages. ### Squeezable Packaging Formats Squeezable packaging formats like tubes, bottles and pouches have become extremely popular across multiple categories of the food and beverage industry as more consumers opt for on-the-go eating. ### Health Conscious Cooking Oils There has been a growing demand for healthy alternatives to vegetable oil, promoting the development of high-heat cooking oils made from healthier options such as avocados for a nutritious option. ## What the Condiment Convenience trend means for industry ### For Food and Beverage These trends have the most direct impact on the food and beverage industry itself as manufacturers look to modify packaging and create new, healthier options. ### For Consumer Packaged Goods (CPG) CPG is affected by the trend towards functional packaging as they work to improve the user-friendliness of packaging for customers, incentivizing trial and conversion. ### For Cosmetics As honey becomes more available in tube format packaging, it can increase its usability in cosmetics, viewed as another productive use for the convenient packaging format. ## Trend signals for Condiment Convenience Trend score 3.4 out of 10, from popularity 40%, activity 55%, freshness 8%. - Popularity: 40% - Activity: 55% - Freshness: 8% ## Examples of the Condiment Convenience trend 8 featured examples from Jan 12, 2014 to May 18, 2016. - [Squeezable Ready-Made Sauces](https://www.trendhunter.com/trends/readymade-sauces): Heinz Uses Doypack Pouches for Cost and Convenience (Category: Lifestyle) Implication: Opportunities for companies to develop and market their own range of ready-made sauces. - [Squeezable Jam Pouches](https://www.trendhunter.com/trends/jamjam): JamJam Swaps the Traditional Glass Jar for a Portable Packet (Category: Lifestyle) Implication: The concept of squeezable jam pouches can disrupt traditional glass jars and inspire new packaging designs in the food packaging industry. - [Squeezable Honey Tubes](https://www.trendhunter.com/trends/honey-package): Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube (Category: Lifestyle) Implication: Creating alternative packaging solutions for common food products can provide companies with a competitive advantage in the convenience market. - [Restructured Condiment Containers](https://www.trendhunter.com/trends/cagninadesign-heinz-ketchup): CagninaDesign Heinz Ketchup Packaging Gets a Stiffer Silhouette (Category: Lifestyle) Implication: Innovating on unique packaging designs to enhance branding, customer experience and usability of condiment containers. - [Nutritious Avocado Oil Sprays](https://www.trendhunter.com/trends/avocado-oil): The New Avocado Oil from Chosen Foods Comes in a Handy Spray Can (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the growing demand for healthy cooking oil alternatives by offering innovative products like avocado oil sprays. - [Squeezable Sweet-Sour Sauces](https://www.trendhunter.com/trends/sweet-and-sour-sauce): SHOI's Sweet and Sour Sauce Comes in a Convenient Bottle for Serving (Category: Lifestyle) Implication: Condiment companies can gain a competitive edge in a crowded market with new, squeezable packaging formats that are more portable and convenient for consumers. - [Squeezable Sour Cream Tubes](https://www.trendhunter.com/trends/sour-cream): The Stand-Up Pouch of Daisy Brand Sour Cream Offers Smaller Portions (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative packaging designs to better serve consumers' needs for portion control and reduced waste. - [Spray Bottle Hot Sauces](https://www.trendhunter.com/trends/red-bone-alley): Red Bone Alley Sauce & Marinara are Packaged in Mess-Free Spray Bottles (Category: Art & Design) Implication: The food and beverage industry can explore the opportunity of incorporating innovative packaging like spray bottles for sauces to enhance the customer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)