# Condiment Confection Condiment-flavored ice creams offer familiar flavors in novel formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 31, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/condiment-confection ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Condiment Confection trend? **Condiment Confection:** Ice creams brands that are flavored with popular brand name condiments are on the rise, with everything from ketchup to mayo being used as a base for these desserts. ## The consumer insight behind the Condiment Confection trend Collaborations across brands are providing moments of novelty for consumers. Integrated into marketing and design campaigns, the concept of novelty is appealing as it provides a moment of surprise in the everyday lives of consumers. Applying this factor to a traditional dessert category allows brands to prioritize customer experience and desires. ## At a Glance - Evidence: 6 featured examples - Articles from: May 17, 2018 to Jul 7, 2020 - Published: Jul 31, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Condiment Confection trend ### Collaboration Marketing Novelty and collaborations across brands offer moments of surprise to customers. ### Unconventional Flavor Creations Brands are experimenting with offbeat flavors to deliver a unique experience to their clients. ### DIY Frozen Dessert Kits Brands provide unique DIY options for customers that prefer a more personalized experience. ## What the Condiment Confection trend means for industry ### For Food and Beverage Innovative flavor experiments like these have vast opportunities to be explored within the food and beverage industry. ### For Marketing and Advertising Collaboration marketing offers a chance for out-of-the-box thinking, leading to disruptions in the marketing and advertising industry. ### For Retail DIY kits provide a chance for consumers to curate their experience and have a sense of ownership, enhancing their loyalty towards the products and brands. ## Workshop question How could your brand collaborate with an unlikely brand within your category? ## Trend signals for Condiment Confection Trend score 4.1 out of 10, from popularity 58%, activity 55%, freshness 9%. - Popularity: 58% - Activity: 55% - Freshness: 9% ## Examples of the Condiment Confection trend 6 featured examples from May 17, 2018 to Jul 7, 2020. - [Condiment-Inspired Sorbet Kits](https://www.trendhunter.com/trends/heinz-creamz): Heinz Creamz Explore Unusual Frozen Dessert Flavors (Category: Lifestyle) Implication: Opportunity for condiment brands to expand their product lines by venturing into the frozen dessert market. - [Condiment-Flavored Ice Creams](https://www.trendhunter.com/trends/ketchup-ice-cream): Gelati Created a Ketchup Ice Cream in Honor of Ed Sheeran (Category: Marketing) Implication: Innovation opportunities in the ice cream industry surrounding the creation of new and unconventional flavors. - [Condiment-Inspired Ice Creams](https://www.trendhunter.com/trends/unique-ice-cream): Coolhaus & French's Created a Unique Ice Cream Based on Mustard (Category: Unique) Implication: The food and beverage industry can create disruptive innovation opportunities by experimenting with unique and unexpected ingredient combinations, like creating condiment-inspired… - [Tomato Sauce-Flavored Ice Creams](https://www.trendhunter.com/trends/heinz-watties): Heinz Wattie’s Taps Unconventional Flavors for a Tip Top Collab (Category: Marketing) Implication: The food and beverage industry can capitalize on the trend of unconventional flavor combinations by creating unique and daring products that stand out in the market. - [Creamy Mayonnaise Ice Creams](https://www.trendhunter.com/trends/ice-falkirk): ICE Falkirk's New Ice Cream is Made with Hellman's Real Mayonnaise (Category: Lifestyle) Implication: Ice cream manufacturers can explore unique flavors, like mayonnaise, to attract customers seeking novel taste experiences. - [Mayonnaise-Flavored Dessert Bars](https://www.trendhunter.com/trends/flavored-ice-cream-bar): This Flavored Ice Cream Bar Tastes Like a Classic Condiment (Category: Unique) Implication: Companies in the food and beverage manufacturing industry can experiment with different flavor combinations to create new and unique products that appeal to consumers' evolving ta… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)