# Condiment Branded Condiment-inspired fashion and beauty are becoming increasingly popular. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 5, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/condiment-branded ## Key Figures - Trend score: 5.5/10 - Evidence articles: 9 ## What is the Condiment Branded trend? **Condiment Branded:** Condiment brands—from hot sauces to ranch dressings—are launching specialized products in the fashion and beauty category, attracting contemporary consumers through novelty releases and collaborations. ## The consumer insight behind the Condiment Branded trend Millennials and Gen Z consumers are placing an emphasis on products that pique their curiosity not only because they find novelty products entertaining, but also because they derive aesthetic value from them. Since these demographics spend a lot of their time curating their appearance on social media and other digital platforms, they look for items that will allow them to be compelling, while also offering them the ability to express themselves. ## At a Glance - Evidence: 9 featured examples - Articles from: May 10, 2019 to Jul 31, 2023 - Published: Dec 5, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Condiment Branded trend ### Novelty Fashion and Beauty Collabs Condiment brands are launching specialized products in the fashion and beauty category, attracting consumers through novelty releases and collaborations. ### Edible-Inspired Merchandise Brands are tapping into consumer desire for edible-inspired merchandise that allows them to wear their favorite foods on their sleeves. ### Social Media-Curated Novelty Products Millennials and Gen Z are curating their social media appearance and looking for products that will allow them to be compelling, while also offering them the ability to express themselves. ## What the Condiment Branded trend means for industry ### For Food and Beverage F&B companies can explore possibilities for novel partnerships with fashion and beauty brands to extend their presence in unrelated sectors. ### For Retail and E-commerce Retail and e-commerce businesses can tap into the demand for edible-inspired merchandise to provide new, colorful products across various consumer needs. ### For Social Media Marketing Social media platforms and agencies can help businesses build their digital presence by creating unique content or partnering on viral social media campaigns. ## Workshop question Conceptualize a collaboration with an unlikely brand partner. ## Trend signals for Condiment Branded Trend score 5.5 out of 10, from popularity 76%, activity 72%, freshness 17%. - Popularity: 76% - Activity: 72% - Freshness: 17% ## Examples of the Condiment Branded trend 9 featured examples from May 10, 2019 to Jul 31, 2023. - [Hot Sauce Cosmetic Collections](https://www.trendhunter.com/trends/tapatio-makeup): HipDot's Tapatío Makeup Collection Comes with a Bottle of Hot Sauce (Category: Fashion) Implication: Cosmetic companies have the opportunity to create unique and innovative product lines that cater to niche interests, such as food-inspired makeup collections. - [Condiment-Themed Holiday Sweaters](https://www.trendhunter.com/trends/hidden-valley-ranch-green-holiday-sweater): The Hidden Valley Ranch Green Holiday Sweater is High-Quality (Category: Fashion) Implication: Disruptive innovation opportunity: Expand into fashion and merchandise to capture new markets and reach a broader audience. - [Condiment-Inspired Capsule Collections](https://www.trendhunter.com/trends/drippin-hot-summer-collection): The TABASCO Drippin’ Hot Summer Collection is Effortless (Category: Marketing) Implication: Restaurants, food and beverage brands, and grocery stores can capitalize on this trend by creating their own capsule collections inspired by popular condiments. - [Collaboration Fried Chicken Sauces](https://www.trendhunter.com/trends/fried-chicken-sauce): The Morley’s x Heinz Fried Chicken Sauce is Limited-Edition (Category: Lifestyle) Implication: The collaboration between Morley's and Heinz demonstrates disruptive innovation opportunities in the food and beverage industry by creating unique flavor combinations through part… - [Planetary Ketchup Condiments](https://www.trendhunter.com/trends/hunts-uranus-ketchup): Hunt's Uranus Ketchup is a Humorous Limited-Edition Condiment (Category: Lifestyle) Implication: Brands in this industry should consider creating limited-edition condiments and leveraging humor and social media to create innovative marketing campaigns. - [Hot Sauce Salad Dressings](https://www.trendhunter.com/trends/avocado-jalapeo-hot-sauce-dressing): Tinx Created the New Avocado Jalapeño Hot Sauce Dressing with TABASCO (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the hot sauce salad dressing trend by creating unique dressings that incorporate different flavors and heat levels to appeal to a… - [Burger-Inspired Sneakers](https://www.trendhunter.com/trends/burger-inspired-sneaker): Carl's Jr. & Hardee's Created Custom Sneakers with The Shoe Surgeon (Category: Lifestyle) Implication: Fast-food chains could potentially collaborate with fashion designers to create custom sneakers or clothing lines inspired by their products, generating buzz and revenue. - [Branded Condiment Bathing Suits](https://www.trendhunter.com/trends/taco-bell-sauce-packet-bathing-suits): The Taco Bell Sauce Packet Bathing Suits Come in Two Style Options (Category: Fashion) Implication: QSR brands can innovate and expand their brand merchandise offerings to include clothing and accessories, which can generate additional revenue and build brand loyalty. - [Condiment-Carrying Tracksuits](https://www.trendhunter.com/trends/diamond-supply): Jack in the Box is Giving Away Tracksuits from Diamond Supply (Category: Fashion) Implication: QSR industry can tap into streetwear culture and create unique merch to attract younger demographics. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)