# Condensed Packaging Heightening portability, packaging designs adapt into collapsible forms. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 12, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/condensed-packaging ## Key Figures - Trend score: 5.8/10 - Evidence articles: 9 ## What is the Condensed Packaging trend? **Condensed Packaging:** Efficiency and portability have become key purchasing factors, particularly among those always on-the-go, prompting retailers to adapt their packaging designs into more condensed alternatives. Providing designs that can easily be flattened down, brands are aiming to not only make their products more convenient, but also to add a level of consumer engagement to the process. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 14, 2014 to Aug 16, 2016 - Published: Mar 12, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Condensed Packaging trend ### Condensed Packaging As the need for efficiency and portability becomes increasingly important, condensed packaging designs that can be easily flattened down allows for more consumer engagement. ### Origami-inspired Designs Designs inspired by origami, such as accordion-style cartons and folding containers, provide strength and adaptability while also being aesthetically pleasing. ### Collapsible Containers Collapsible containers and packaging designs that can be adjusted to suit various needs offer convenience to the on-the-go lifestyle. ## What the Condensed Packaging trend means for industry ### For Packaging Industry With the increasing importance of consumer engagement and portability, packaging companies can focus on creating innovative and eco-friendly designs that cater to the needs of consumers. ### For Food and Beverage Industry From sushi packaging to champagne cartons, the food and beverage industry can benefit from collapsible and portable packaging designs that make it easy for consumers to enjoy their products on the go. ### For Travel and Fitness Industry Collapsible travel containers and modular meal prep containers are ideal for the travel and fitness industry, allowing consumers to pack along meals and toiletries with ease while on the go. ## Trend signals for Condensed Packaging Trend score 5.8 out of 10, from popularity 80%, activity 85%, freshness 8%. - Popularity: 80% - Activity: 85% - Freshness: 8% ## Examples of the Condensed Packaging trend 9 featured examples from Jan 14, 2014 to Aug 16, 2016. - [Stylish Collapsible Bags](https://www.trendhunter.com/trends/collapsible-bags): The Pop’n'Pack Folds Down into a Tiny Circular Package to Free Up Storage (Category: Fashion) Implication: Incorporating collapsible bags into the travel accessories market to make luggage and packing more convenient for consumers. - [Crumpled Clothing Cartons](https://www.trendhunter.com/trends/eas-socks-packaging): EAS Socks Packaging Reference the Slumping Accessories Stored Inside (Category: Marketing) Implication: Opportunities for clothing brands to incorporate unique packaging designs that align with their brand identity and add value to their products. - [Accordion Eco Packaging](https://www.trendhunter.com/trends/accordion-eco-packaging): This Cardboard Box Design Can Ship Contents of Various Volumes (Category: Eco) Implication: Opportunity to improve shipping efficiency by using accordion packaging that can adjust to different volumes. - [Collapsible Travel Containers](https://www.trendhunter.com/trends/travel-containers): The 'Eazypac' Flexible Containers Fold Flat to Make Packing a Breeze (Category: Art & Design) Implication: Innovative collapsible containers can revolutionize the way food and drinks are stored and transported. - [Accordion Toothpaste Branding](https://www.trendhunter.com/trends/colgate-redesign-packaging): Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy (Category: Lifestyle) Implication: The accordion toothpaste branding trend highlights the potential for innovation within the packaging industry by exploring new material and structural designs. - [Accordion Bottle Boxes](https://www.trendhunter.com/trends/quartz-champagne-packaging): Quartz Champagne Packaging Complements the Elaborate Flavors Within (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative packaging solutions in the beverage industry that elevate the perception and experience of the product. - [Collapsible Sushi Packaging](https://www.trendhunter.com/trends/sushi-packaging): Artist Jordan Hau Creates Holders Inspired by Japanese Lanterns (Category: Lifestyle) Implication: There is an opportunity for food and beverage companies to invest in sustainable and innovative packaging solutions, such as collapsible sushi packaging, that cater to on-the-go c… - [Collapsible Perfume Cartons](https://www.trendhunter.com/trends/perfume-packaging-design): This Perfume Packaging Design Flattens When Fragrance is Sprayed (Category: Eco) Implication: The fragrance industry should consider implementing more eco-friendly and minimalist packaging designs that prioritize functionality and sustainability. - [Modular Meal Containers](https://www.trendhunter.com/trends/bebox): The Bebox is a Set of Collapsable Containers Made for Active Meal Preppers (Category: Lifestyle) Implication: The food storage container industry is being disrupted by innovative products like the Bebox that provide an easy and practical solution to meal prep. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)