# Conceptualized Fandom Consumers create homage product packaging to reinvent favorite brands. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 11, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/conceptualized-fandom ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Conceptualized Fandom trend? **Conceptualized Fandom:** In the words of Charles Caleb Colton, "Imitation is the sincerest form of flattery," which is coming to fruition through homage product packaging designs of iconic brands. These conceptual packaging designs transform brands into works of art that are hip, yet timeless and give consumers the power to influence packaging, while also giving brands an idea of how to approach future branding. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 10, 2013 to Jan 30, 2014 - Published: Feb 11, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Conceptualized Fandom trend ### Conceptualization of Packaging Design Conceptual packaging designs transform brands into works of art and give consumers the power to influence packaging, creating an opportunity to innovate by finding new ways to engage customers through packaging redesign. ### Simplicity in Packaging The trend towards simplifying packaging design through the use of clean lines and minimalism creates an opportunity for businesses to rethink their branding strategy by exploring new ways of reaching customers through impactful and memorable designs. ### Customized Packaging Design The growing trend towards customized packaging design creates an opportunity for businesses to create a deeper connection with their customers by allowing them to have a say in the design process, leading to increased brand loyalty. ## What the Conceptualized Fandom trend means for industry ### For Food & Beverage Packaging The food and beverage industry can explore innovative ways to redesign packaging to enhance their branding, packaging structure, and readability of labels to stand out on the shelf and create a unique brand identity. ### For Healthcare Packaging The healthcare sector can collaborate with designers to create more appealing, customizable, and functional packaging to help patients feel more comfortable and confident when using medical supplies. ### For Consumer Electronics Packaging Electronics companies can leverage packaging as a tool to enhance the user experience and differentiate their products with custom-designed and sustainably packaged products. ## Trend signals for Conceptualized Fandom Trend score 4.8 out of 10, from popularity 67%, activity 68%, freshness 8%. - Popularity: 67% - Activity: 68% - Freshness: 8% ## Examples of the Conceptualized Fandom trend 4 featured examples from Nov 10, 2013 to Jan 30, 2014. - [Purist Patterned Pop Cans](https://www.trendhunter.com/trends/arizona-tea-packaging-concept): Arizona Tea Packaging Simplifies the Busy Motifs of the Existing Look (Category: Marketing) Implication: Opportunity for beverage brands to revamp their packaging design to attract a broader consumer base. - [Minimalist Iconic Candy Rebranding](https://www.trendhunter.com/trends/packaging-redesign): Alyssa Phillips Does a Complete Packaging Redesign for M&Ms (Category: Lifestyle) Implication: The food packaging industry can explore innovative packaging solutions that prioritize sustainability, convenience, and aesthetic appeal. - [Restructured Condiment Containers](https://www.trendhunter.com/trends/cagninadesign-heinz-ketchup): CagninaDesign Heinz Ketchup Packaging Gets a Stiffer Silhouette (Category: Lifestyle) Implication: Innovating on unique packaging designs to enhance branding, customer experience and usability of condiment containers. - [Round-Wrapped Bandage Branding](https://www.trendhunter.com/trends/bandaid-tanned-packaging): Band-Aid Tanned Packaging Mimics a Finger-Bound Form (Category: Marketing) Implication: Opportunity for companies to develop creative and unique packaging designs. ## Recent trend clusters - [Expressive Timekeeping](https://www.trendhunter.com/protrends/expressive-timekeeping) (Fashion) - [Narrative TIMEKEEPers](https://www.trendhunter.com/protrends/narrative-timekeepers) (Fashion) - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) ## Trending in Art & Design - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Branded Luxury Residential Spaces](https://www.trendhunter.com/trends/branded-luxury-residential-spaces) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)