# Concentrated Wheatgrass Powdered wheatgrass is seen added to a variety of portable formats. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/concentrated-wheatgrass ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Concentrated Wheatgrass trend? **Concentrated Wheatgrass:** An asset for those with limited access to fresh produce, wheatgrass in powder form can now be found in a variety of greens supplements and on-the-go products that make the superfood all the more accessible. This progression speaks to consumers still learning about the health and wellness movement and their predisposition toward products that allow for a slow integration of such superfoods into their regular diet. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 2, 2016 to Apr 11, 2017 - Published: Jul 8, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Concentrated Wheatgrass trend ### Powdered Superfoods Powdered wheatgrass allows for easy integration of such superfoods into the regular diet. ### Portable Superfood Products On-the-go products make superfoods like wheatgrass more accessible for consumption, especially for those with limited access to fresh produce. ### Single-Serve Beverage Powders Single-serve beverage powders like Nutriblade's wheatgrass shot make it easier to consume superfoods while on the go. ## What the Concentrated Wheatgrass trend means for industry ### For Health & Wellness Businesses can innovate and develop products that cater to the health and wellness movement. ### For Food & Beverage Innovations can be made in the food and beverage industry to incorporate superfoods into a range of products and make them more accessible. ### For Packaging There is a need for innovative packaging solutions that cater to on-the-go consumption of superfoods and ensure the integrity of the product. ## Workshop question How can you embed your brand into the daily lifestyle of your consumers? ## Trend signals for Concentrated Wheatgrass Trend score 3.1 out of 10, from popularity 40%, activity 45%, freshness 8%. - Popularity: 40% - Activity: 45% - Freshness: 8% ## Examples of the Concentrated Wheatgrass trend 5 featured examples from Apr 2, 2016 to Apr 11, 2017. - [Single-Serve Superfood Beverages](https://www.trendhunter.com/trends/perfect-10-organic-superfood): 'Perfect 10 Organic Superfood' is a Nutrient-Rich Drink Option (Category: Lifestyle) Implication: The beverage industry can capitalize on the increasing demand for healthier drink options by creating single-serve superfood beverages. - [Organic Superfood Purees](https://www.trendhunter.com/trends/purees): Shine Organics' Combines the Purest Produce and Micronutrients (Category: Lifestyle) Implication: Organic superfood purees present opportunities for companies in the health foods industry to create convenient, nourishing products for on-the-go consumers. - [Plant-Based Beverage Powders](https://www.trendhunter.com/trends/greens-drink): Vega Greens Drink is Made with Organic Greens for Quick Consumption (Category: Lifestyle) Implication: Potential for food and beverage manufacturers to develop new and innovative plant-based beverage powders and ingredients. - [Dense Dietary Food Supplements](https://www.trendhunter.com/trends/dietary-food-supplement): The Protein World Vital Veggies Blend is Packed with Nutrients (Category: Lifestyle) Implication: Incorporate new product lines of dietary food supplements that cater to the growing demand for healthier and convenient options. - [Prepackaged Wheatgrass Shots](https://www.trendhunter.com/trends/wheatgrass-shot): Nutriblade's Immune-Boosting Shot Can Easily Be Taken on the Go (Category: Lifestyle) Implication: Nutriblade's Wheatgrass Shots could have a significant disruptive impact on the health and wellness industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)