# Concentrated Probiotic Gut-healthy probiotics are being offered in increasingly concentrated forms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/concentrated-probiotic ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Concentrated Probiotic trend? **Concentrated Probiotic:** Probiotics are no stranger to the health and wellness industry, and the healthy live bacteria are now being introduced in increasingly concentrated forms. Reformatting probiotic products serves two functions: differentiating them from the standard yogurt and beverage forms, and increasing convenience of consumption. The reframing of probiotics as not just a healthy addition to consumers' diets, but a necessary one that is simple to implement, services consumers who don't have the time or desire to revolve their daily routines around a highly disciplined lifestyle. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 20 to Oct 19, 2017 - Published: Oct 19, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Concentrated Probiotic trend ### Concentrated Probiotic Reformatting and concentrating probiotic products increases convenience of consumption and services consumers who don't have the time or desire to revolve their daily routines around a highly disciplined lifestyle. ### Probiotic Supplements for Children and All Ages Supplementary probiotics have expanded their targeted audience beyond health-conscious adults, seeking to provide an enjoyable experience for children to consume. These products aim to make it easier to maintain a healthy lifestyle in the busiest of schedules. ### All-in-One Digestive Supplements Probiotics have expanded their focus to digestive enzymes and other health-supporting ingredients, acknowledging the importance of a healthy microbiome and offering comprehensive support for digestion and immune systems. ## What the Concentrated Probiotic trend means for industry ### For Health and Wellness The health and wellness industry is continuously innovating to create more accessible and appealing probiotic products. ### For Food and Beverage The food and beverage industry has introduced numerous probiotic products as consumer awareness of gut health increases. ### For Supplement and Nutritional Products The supplement and nutritional industry continues to explore ways probiotics can help consumers improve overall well-being. ## Workshop question How can your brand offer its product or service in a more convenient format? ## Trend signals for Concentrated Probiotic Trend score 3.5 out of 10, from popularity 46%, activity 52%, freshness 8%. - Popularity: 46% - Activity: 52% - Freshness: 8% ## Examples of the Concentrated Probiotic trend 6 featured examples from Jul 20 to Oct 19, 2017. - [Probiotic Wellness Shots](https://www.trendhunter.com/trends/wellness-shots): So Good So You's Compact Shots Support Support Digestive & Immune Health (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend by developing innovative probiotic-infused beverages, including compact shots, to meet the increasing consumer demand for gut hea… - [Exotic Probiotic Smoothie Pouches](https://www.trendhunter.com/trends/probiotic-smoothies): The NOMVA Island Time Probiotic Smoothies are Nutrient-Dense (Category: Lifestyle) Implication: Disruptive innovation opportunity for companies in the ready-to-drink smoothie industry to explore unique packaging solutions that enhance convenience and portability for consumer… - [Probiotic Sugar-Free Lollipops](https://www.trendhunter.com/trends/sugar-free-lollipops): Dr. John's THRIVE+ Lollipops Feature Two Billion CFUs (Category: Lifestyle) Implication: The confectionery industry can capitalize on the trend of incorporating probiotics into sweets, creating innovative probiotic candies and chocolates. - [Beautifying Probiotic Capsules](https://www.trendhunter.com/trends/gut-instinct): HUM Nutrition's 'Gut Instinct' Supports One's Skin and Health (Category: Lifestyle) Implication: Innovative probiotic capsules can disrupt the nutraceutical industry by offering unique health and beauty benefits. - [All-in-One Digestive Supplements](https://www.trendhunter.com/trends/culture): EBOOST's CULTURE is Packed with Probiotics and Enzymes (Category: Lifestyle) Implication: Opportunity for supplement companies to develop all-in-one digestive supplements with natural and clinically validated ingredients. - [Juvenile-Focused Probiotics](https://www.trendhunter.com/trends/olly-kids): The OLLY Kids Quick Melt Probiotic Sticks Boost Gut Health (Category: Lifestyle) Implication: Creating probiotic products for children's health and wellness opens up opportunities for disruptive innovation to cater to this specific consumer segment. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)