# Concentrated Cleanse Shampoo and dry shampoos are coming in more concentrated formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 15, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/concentrated-cleanse ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Concentrated Cleanse trend? **Concentrated Cleanse:** The shampoo industry is becoming increasingly diverse, with brands offering concentrated products in unlikely forms that ensure that brands within this space are appealing to even the most niche consumer interests. ## The consumer insight behind the Concentrated Cleanse trend As consumers increasingly engage with cosmetic and hair care industries, product experience is just as important to them as seeing results. Formats that offer convenience or uniqueness are of interest to people who want to enjoy using a product just as much as they want to see its benefits. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 11 to Dec 22, 2018 - Published: Jan 15, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Concentrated Cleanse trend ### Concentrated hair care The popularity of concentrated hair care products is growing, as consumers show interest in convenient and unique product formats that offer equally impressive results. ### Waterless hair care A new trend of waterless hair care is emerging, with brands offering innovative powdered products that boast formulas that help to preserve water resources. ### Specialty hair care Brands are increasingly catering to niche hair care consumers by offering specialized hair cleaning and wellness solutions such as lash cleansers and infused shampoo gloves. ## What the Concentrated Cleanse trend means for industry ### For Personal Care Companies in the personal care industry can benefit from developing concentrated, waterless, and specialized hair care products to attract customers. ### For Sustainability Innovative waterless hair care products address sustainability concerns while offering new possibilities for fresh and effective hair hygiene solutions. ### For E-commerce Retailers selling hair care products can take advantage of the rising trend for more specialized and convenient hair care solutions by stocking these newly emerging brands that are offering innovative alternatives. ## Workshop question Consider an alternative format through which one of your products/services can be delivered or presented. ## Trend signals for Concentrated Cleanse Trend score 4.6 out of 10, from popularity 77%, activity 53%, freshness 8%. - Popularity: 77% - Activity: 53% - Freshness: 8% ## Examples of the Concentrated Cleanse trend 4 featured examples from Apr 11 to Dec 22, 2018. - [Detoxifying Shampoo Sticks](https://www.trendhunter.com/trends/shampoo-sticks): Cut by Fred's Solid Shampoo is a Non-Slippery Shampoo Bar Alternative (Category: Fashion) Implication: Disruptive innovation opportunity to revolutionize the packaging and format of shampoo products. - [Specialized Eyelash Shampoos](https://www.trendhunter.com/trends/lash-cleanser): Borboleta's Lash Cleanser Product is Branded as a 'Lash Bath' (Category: Fashion) Implication: Specialized lash cleansers and gentle facial cleansers for eyes are disrupting the beauty and personal care industry by catering to the specific needs of consumers. - [Infused Shampoo Gloves](https://www.trendhunter.com/trends/shampoo-gloves): The 'Root Fresh' 100% Cotton Shampoo Gloves Provide a Mess-Free Deep Clean (Category: Fashion) Implication: The personalized care industry can incorporate the infused shampoo gloves as a convenient and mess-free haircare solution. - [Powdered Waterless Haircare](https://www.trendhunter.com/trends/future-of-hair-care): OWA Haircare is Introducing "the Future of Haircare" (Category: Eco) Implication: The beauty industry can explore waterless haircare products and invest in developing innovative formulations that reduce water consumption. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)