# Concentrated Clean Cost-effective concentrated cleaning products become more intuitive. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Oct 25, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/concentrated-clean ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Concentrated Clean trend? **Concentrated Clean:** Brands are introducing more controlled dispensing technologies to concentrated cleaners which are considered to be an environmentally conscious alternative. Emphasizing portion control allows brands to introduce convenience and cost-effectiveness to the experience. ## The consumer insight behind the Concentrated Clean trend Since the confidence of many wavers when it comes to deciding how much product to use for a particular occasion, contemporary consumers are emphasizing the availability of portion control guidance which is tied to convenience. As a result, individuals place a premium on product directions and formats that allow them to be more confident in their usage, ultimately contributing to environmental consciousness, cost-effectiveness, or both. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 18, 2017 to Oct 24, 2018 - Published: Oct 25, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Concentrated Clean trend ### Controlled Dispensing The introduction of controlled dispensing technologies contributes to convenience and cost-effectiveness while emphasizing portion control and environmentally conscious alternatives. ### Concentrated Products The emergence of concentrated cleaning products empowers consumers to add water, reduces packaging and shipping costs, and decreases environmental impacts. ### Natural Cleaning Solutions Natural home cleaning solutions that require the addition of water feature Conscious Concentrates with essential oils, reducing waste and environmental impact while delivering effective results. ## What the Concentrated Clean trend means for industry ### For Consumer Goods There is a growing trend towards more sustainable, eco-friendly, and cost-effective cleaning products in the consumer goods industry. ### For Packaging The packaging industry has seen an increasing demand for lightweight and space-efficient solutions that contribute to reduced emissions and shipping costs. ### For Health and Wellness The health and wellness industry is increasingly incorporating effective, natural, and sustainable solutions for home cleaning and personal care. ## Workshop question How do habits in consumption impact the way your product is used in everyday life? ## Trend signals for Concentrated Clean Trend score 3.9 out of 10, from popularity 59%, activity 49%, freshness 8%. - Popularity: 59% - Activity: 49% - Freshness: 8% ## Examples of the Concentrated Clean trend 4 featured examples from Oct 18, 2017 to Oct 24, 2018. - [Natural Home Cleaning Kits](https://www.trendhunter.com/trends/natural-home-cleaning): supernatural's Simple Products are Made with "Conscious Concentrates" (Category: Eco) Implication: The home cleaning industry can embrace conscious concentrates and reusable containers to appeal to the growing demand for eco-friendly cleaning solutions. - [Futuristic Laundry Product Dispensers](https://www.trendhunter.com/trends/laundry-product): Future-Filter's 'Dettol Dispense' Organizes Powder Balls (Category: Art & Design) Implication: Creative agencies can explore innovative design concepts for laundry product dispensers to enhance user experience and functionality. - [Lightweight Detergent Bottles](https://www.trendhunter.com/trends/detergent-bottles): This Concentrated Laundry Detergent Bottle Features 'Easy Dose' Tech (Category: Eco) Implication: The cleaning products industry can leverage the trend towards concentrated products and easy dosing technology to create more convenient and eco-friendly cleaning solutions. - [Concentrated Cleaner Concepts](https://www.trendhunter.com/trends/concentrated-cleaner): Mirjam de Bruijn's 'Twenty' Imagines the Removal of Water Content (Category: Eco) Implication: Manufacturers of household cleaning products can innovate by developing waterless formulas and refillable packaging solutions. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)