# Hyper-Informed Finance Finance apps take on a more thorough form to educate consumers. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 22, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/comprehensive-finance ## Key Figures - Trend score: 4.3/10 - Evidence articles: 3 ## What is the Hyper-Informed Finance trend? **Hyper-Informed Finance:** Going beyond straightforward money management, banking apps are evolving to be equally concerned with financial literacy as they are with banking. Empowering the consumer with the ability to better understand the benefits of taking financial control, this shift signifies that people are seeking independence when it comes to money. ## At a Glance - Evidence: 3 featured examples - Articles from: Jul 4, 2014 to Sep 30, 2015 - Published: Jul 22, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Hyper-Informed Finance trend ### Financial Literacy Education Banking apps are starting to focus on financial literacy education, empowering consumers to better understand the benefits of taking financial control. ### Virtual Personal Assistant Technology Virtual personal assistant technology has revolutionized consumer interactions with mobile banking apps, providing a more human-like experience that is context aware, personalized, and more effective. ### Kids Financial Literacy Education Financial literacy education games designed for children, such as 'Learning Money with Leo' by the Royal Bank of Canada, can teach kids the concepts and value of money in a playful and engaging way. ## What the Hyper-Informed Finance trend means for industry ### For Banking Banks and financial institutions can offer banking apps that go beyond straightforward money management and integrate financial literacy education to empower their customers. ### For Artificial Intelligence Enterprises can leverage state-of-the-art artificial intelligence technology for their virtual personal assistant apps to provide a more human-like experience for their customers when it comes to banking issues. ### For Education Technology EdTech companies can create engaging financial literacy education games for children, filling the gap left by schools that do not include comprehensive education on the ins and outs of finance. ## Trend signals for Hyper-Informed Finance Trend score 4.3 out of 10, from popularity 74%, activity 48%, freshness 8%. - Popularity: 74% - Activity: 48% - Freshness: 8% ## Examples of the Hyper-Informed Finance trend 3 featured examples from Jul 4, 2014 to Sep 30, 2015. - [Banking Assistant Apps](https://www.trendhunter.com/trends/virtual-personal-assistant): The Kasisto Virtual Personal Assistant is Intelligent and Simple to Use (Category: Tech) Implication: Virtual personal assistants like Kasisto present an opportunity for banks to provide highly personalized and context-aware experiences for their customers, enhancing customer sati… - [Expense Tracking Apps](https://www.trendhunter.com/trends/one-touch-expenser): The One Touch Expenser Helps You Manage Your Money Efficiently (Category: Tech) Implication: The rise of expense tracking apps like One Touch Expenser highlights a growing trend in the financial technology space towards developing innovative solutions to help consumers ma… - [Kids Financial Literacy Games](https://www.trendhunter.com/trends/learning-money-with-leo): 'Learning Money with Leo' by RBC Aims to Educate Kids on Money (Category: Lifestyle) Implication: The education technology industry has the potential to benefit from the development of interactive financial literacy apps for kids. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)