# Compound Entrepreneurship Businesses combine disparate offerings to capture diverse interests. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 6, 2010 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/compound-entrepreneurship ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Compound Entrepreneurship trend? **Compound Entrepreneurship:** More businesses are combining seemingly unrelated products and services to appeal to a range of customers. Contrasting combinations like laundry with coffee, bikes with clothing and food with haircare may give a business the advantage it needs in securing new, and diverse, customers -- especially in the face of fierce competitors, short attention spans and tightened purse strings. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 1 to Dec 1, 2010 - Published: Dec 6, 2010 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Compound Entrepreneurship trend ### Combining disparate offerings Businesses are combining unrelated products and services to appeal to a range of customers creating disruptive innovation opportunities. ### Hybrid business models Innovative businesses are creating hybrid models by combining two or more industries or sectors, creating new growth opportunities. ### Café culture Café culture continues to influence the retail landscape as more businesses combine coffee shops with other services such as laundromats and bike shops. ## What the Compound Entrepreneurship trend means for industry ### For Retail Retailers that combine practical or leisure-based experiences with other services using novel approaches can disrupt industries. ### For Hospitality Coffee shops and food outlets that double as work or co-working spaces can offer a unique set of services that benefit customers and hospitality businesses. ### For Technology Retailers and businesses that leverage technology in their hybrid models are likely to disrupt industries and attract tech-savvy customers. ## Trend signals for Compound Entrepreneurship Trend score 4.4 out of 10, from popularity 69%, activity 56%, freshness 8%. - Popularity: 69% - Activity: 56% - Freshness: 8% ## Examples of the Compound Entrepreneurship trend 6 featured examples from Apr 1 to Dec 1, 2010. - [Coffee Shop Offices](https://www.trendhunter.com/trends/urban-station): Urban Station Will Provide an Ultra Comfortable Working Environment (Category: Business) Implication: The hospitality industry can incorporate coffee shop offices as a new service offering to attract business travelers and digital nomads who seek comfortable workspaces. - [Bike Boutique Shops](https://www.trendhunter.com/trends/gap-public-pop-up-bike-shop): The GAP 'PUBLIC' Pop-Up Bicycle Store Expands the Retailer's Repertoire (Category: Lifestyle) Implication: Disruptive innovation opportunity: Retailers can leverage pop-up shops and branded collaborations to drive foot traffic, boost sales, and build brand loyalty. - [Breakfast Club Salons](https://www.trendhunter.com/trends/percy-reed): London's Percy & Reed Offers A Blow Dry and Breakfast (Category: Marketing) Implication: Incumbents in the beauty and wellness industry can offer breakfast services to stand out from competitors and provide a better customer experience. - [Electro-Meat Deli Shops](https://www.trendhunter.com/trends/tongues-delicatessen): Tongues Delicatessen is a Mix of Meat, Cheese & Electro Music Records (Category: Business) Implication: Disruptive innovation opportunity: Integrating music into food retail spaces to enhance the customer experience and differentiate from traditional delis. - [Laundromat Cafes](https://www.trendhunter.com/trends/wash-coffee): 'Wash & Coffee' Offers a Chic Chore Experience (Category: Eco) Implication: Cafes are finding a unique way to increase traffic and customer loyalty by integrating additional services. - [Social Media Superstores](https://www.trendhunter.com/trends/target-social-network-connectivity): Target Social Network Connectivity Lets You Print FB Photos In-Store (Category: Tech) Implication: Disruptive innovation opportunity for retail industry to incorporate social media kiosks for enhanced customer experience. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Business - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) All articles: [Business](https://www.trendhunter.com/business)