# Composite Doughnut Hybridized donut creations open up the experience to wider taste preferences. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 21, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/composite-doughnut ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Composite Doughnut trend? **Composite Doughnut:** Speaking especially to those interested in over-the-top food experiences that lend themselves to social sharing, hybrid donut experiences are incorporating surprising and sometimes savory elements that combine to create something new and unique. This shift is an extension of the push for new experiences ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 14, 2016 to Jun 29, 2017 - Published: Jul 21, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Composite Doughnut trend ### Hybrid Desserts The fusion of two distinct dessert categories creates a new product with exciting and innovative flavor combinations. ### Savory Desserts Savory ingredients are used to create unique flavor profiles in desserts, taking inspiration from classic savory dishes. ### Limited Edition Menu Items Limited edition menu items are offered to create buzz and drive sales for a specific period of time, often featuring novel combinations of flavors or ingredients. ## What the Composite Doughnut trend means for industry ### For Food and Beverage Innovative hybrid and savory dessert options can provide new menu offerings and improve customer satisfaction for restaurants and cafes. ### For Hospitality Limited edition menu items can drive foot traffic and attract new customers to hotels and resorts that offer food and beverage services. ### For Retail The popularity of hybrid desserts has led to an increase in niche dessert shops and bakeries specializing in unique flavor combinations, generating opportunities for expansion into new markets. ## Workshop question What unexpected elements can you incorporate into your product in order to delight customers looking for an authentic insider experience? ## Trend signals for Composite Doughnut Trend score 3.2 out of 10, from popularity 48%, activity 41%, freshness 8%. - Popularity: 48% - Activity: 41% - Freshness: 8% ## Examples of the Composite Doughnut trend 5 featured examples from Apr 14, 2016 to Jun 29, 2017. - [Muffin Bagel Hybrids](https://www.trendhunter.com/trends/muffin-bagel): The 'Mufgel' is a Breakfast Food Mashup From Scot Rossillo at The Bagel Store (Category: Lifestyle) Implication: Bakeries can explore creating their own hybrid food creations, like the Mufgel, to cater to adventurous consumers. - [Decadent Poutine Donuts](https://www.trendhunter.com/trends/poutine-donut): Tim Hortons is Offering a Poutine Donut for Canada's 150th Anniversary (Category: Marketing) Implication: The food and beverage industry can embrace Canadian-themed limited edition menus and experiment with unique donut flavors to attract customers and stay relevant in a competitive m… - [Creamy Dessert Sliders](https://www.trendhunter.com/trends/ice-cream-slider-donuts): Krispy Kreme Australia is Selling Ice Cream Slider Donuts This Summer (Category: Lifestyle) Implication: Opportunity for manufacturers to create innovative dessert options by combining different elements. - [Savory Meat Donuts](https://www.trendhunter.com/trends/deep-fried-pastries): The Doughnut Project Serves Deep Fried Pastries Topped with Salty Ingredients (Category: Lifestyle) Implication: The food and beverage industry can benefit from the trend of creating new and unexpected flavor combinations to attract customers and differentiate their offerings. - [24-Karat Hybrid Donuts](https://www.trendhunter.com/trends/hybrid-donut): Goldeluck's Bakeshop Offers a Gilded Version of its Famed Croissant Donuts (Category: Lifestyle) Implication: Opportunity for bakeries to offer luxurious dessert options and differentiate themselves from competitors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)