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# Complicating Condiments
Multi-dimensional toppings are favored for a greater flavor payoff.

By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/complicating-condiments

## Key Figures

- Trend score: 1.7/10
- Evidence articles: 5

## What is the Complicating Condiments trend?

**Complicating Condiments:** Consumers are turning to more complex and niche flavorings in lieu of one-dimensional, traditional sauces. Speaking to a consumer desire for above average results without added effort, these products offer both a unique culinary experience and a more straightforward way to elevate food.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Feb 21 to Jun 23, 2014
- Published: Jun 23, 2014
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Themes within the Complicating Condiments trend

### Multi-dimensional Condiments

Consumers are turning to more complex and niche flavorings in lieu of one-dimensional, traditional sauces.

### Booze-Infused Condiments

Wine and spirits are being used to create unique flavor-infused hot sauces.

### Cultured Relish Condiments

New condiment flavors are being inspired by global cultures, adding a new twist on classic flavors.

## What the Complicating Condiments trend means for industry

### For Food and Beverage

Food and beverage industry professionals can devise new flavor profiles and unique condiments to meet changing consumer tastes.

### For Craft Beer and Wine

Craft breweries and wineries can collaborate with condiment makers to create new products, such as wine-infused hot sauces and relishes.

### For Hospitality and Restaurants

Restaurants and hospitality industry can offer exciting new flavor experiences to stand out from competitors and attract new customers.

## Trend signals for Complicating Condiments

Trend score 1.7 out of 10, from popularity 28%, activity 16%, freshness 8%.

- Popularity: 28%
- Activity: 16%
- Freshness: 8%

## Examples of the Complicating Condiments trend

5 featured examples from Feb 21 to Jun 23, 2014.

- [Cultured Relish Condiments](https://www.trendhunter.com/trends/polish-condiment): Saucy by Nature's Polish Condiment Gives Snacks the Right Kick (Category: Lifestyle)
  Implication: The trend for globally inspired flavors opens up new opportunities for companies in the food and beverage industry to create innovative, culturally diverse condiment options.
- [Hot Hawaiian Sauces](https://www.trendhunter.com/trends/adoboloco-jalapeno-sauce): The Adoboloco Jalapeno Sauce Says Aloha to Some Spicy Flavor (Category: Lifestyle)
  Implication: The Adoboloco Jalapeno Sauce's infusion of Hawaiian flavors creates opportunities for companies within the condiment industry to develop unique products that cater to consumers' g…
- [Picante Liqueur Finishers](https://www.trendhunter.com/trends/bittermens-hellfire-habanero-shrub): Bittermens Hellfire Habanero Shrub is Specially Designed for Mixologists (Category: Lifestyle)
  Implication: The Bittermens Hellfire Habanero Shrub presents disruptive innovation opportunities in the beverage industry, particularly for companies looking to create unique and exciting cock…
- [Booze-Infused Hot Sauces](https://www.trendhunter.com/trends/jojos-sriracha): Jojo’s Sriracha & Ravenswood Wine Teamed Up to Create a Condiment (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Continuously innovate and explore new flavor combinations in the food and beverage industry to cater to changing consumer tastes.
- [Tangy Experimental Condiments](https://www.trendhunter.com/trends/mustard-flavors): Beaverton Foods Has Experimented with New Mustard Flavors (Category: Lifestyle)
  Implication: Disruptive innovation opportunity: Collaborating with condiment companies to experiment and produce unique flavors that resonate with adventurous consumers.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
