# Wordvertising Consumers are paying attention to crafty typography in ads. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 14, 2009, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/complex-wordvertising-consumers-are-paying-attention-to-crafty-typographic ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Wordvertising trend? **Wordvertising:** Capturing consumer attention may be more about ads that engage minds than explicitly simple presentations. As opposed to straightforward graphics, wordplay and typographical techniques draw viewer attention by having them participate through reading, considering and processing the meaning of words. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 2 to Jun 26, 2009 - Published: Oct 14, 2009 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Wordvertising trend ### Wordplay Typography Clever wordplay and typographical techniques draw viewer attention by having them participate through reading, considering, and processing the meaning of words. ### Interactive Typography Typography paired with technology creates an interactive experience for the viewer. ### Creative Language Use Consumers enjoy supercharged words in advertising campaigns because they're simple to remember, which makes it easier for them to communicate to others later on. ## What the Wordvertising trend means for industry ### For Advertising and Marketing The use of typography in advertising campaigns creates a new level of consumer engagement and draws attention to the brand. ### For Design and Technology The pairing of typography with technology in interactive displays creates opportunities for disruptive innovation and immersive experiences. ### For Consumer Goods Using clever language and typography in branding and packaging can differentiate a product in a saturated market. ## Trend signals for Wordvertising Trend score 3.9 out of 10, from popularity 55%, activity 53%, freshness 8%. - Popularity: 55% - Activity: 53% - Freshness: 8% ## Examples of the Wordvertising trend 6 featured examples from Mar 2 to Jun 26, 2009. - [Fictional Wordvertising](https://www.trendhunter.com/trends/snickers-ad-campaign): Snickers Creates New Words For Delicious Ad Campaign (Category: Marketing) Implication: The advertising industry can leverage supercharged words and creative word use to create captivating campaigns. - [Typography Auto Ads](https://www.trendhunter.com/trends/mercedes-benz-pre-safe-brake): Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive (Category: Autos) Implication: The art and design industry can explore new avenues and techniques for incorporating typography as an art form to create visually stunning and conceptually rich works. - [Beard Typography](https://www.trendhunter.com/trends/beard-typography): Kyle Bean Puts Odd Gingers in Top Hats With Word-Sculpted Facial Hair (Category: Pop Culture) Implication: The graphic design industry has an opportunity to create unique and humorous designs by incorporating facial hair typography into their work. - [Furniture Letters](https://www.trendhunter.com/trends/butler-bros-furniture): The Butler Bros. Create a Design Typeface Using Home Decor (Category: Art & Design) Implication: The computer hardware industry can capitalize on the demand for visually appealing and unique designs. - [Advertising for Word Nerds](https://www.trendhunter.com/trends/wordvertising-montreal-gazette-uses-words-to-sell-papers): Montreal Gazette Proves That Words Matter (Category: Marketing) Implication: The advertising industry can benefit from incorporating clever word-focused ads and wordplay in their campaigns to capture audience attention. - [Words in Waterfalls](https://www.trendhunter.com/trends/aquascript-water-in-words-h20-comes-alive): Aquascript Gets Your Message Across Both Indoors and Outdoors (Category: Marketing) Implication: Opportunities for creating mesmerizing water displays as part of event experiences, capturing attention and leaving a lasting impression. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Art & Design - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot) All articles: [Art & Design](https://www.trendhunter.com/artdesign)