# Compassionate Discharge Tools focused on reintegrating former military personnel go mainstream. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/compassionate-discharge ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Compassionate Discharge trend? **Compassionate Discharge:** As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 22 to Nov 26, 2014 - Published: Jun 29, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Compassionate Discharge trend ### Tools for Military Personnel Reintegration As sensitivity for mental health struggles increases, there's an opportunity for tools and services to help military personnel rehabilitate and reintegrate into society. ### Virtual Reality Exposure Therapy Virtual reality can help provide immersive exposure therapy for treating PTSD, especially among veterans. ### Gamified Social Reintegration Apps Gamified apps provide conversational roleplay scenarios that can help veterans adjust to civilian society and its unique social interactions. ## What the Compassionate Discharge trend means for industry ### For Mental Health and Wellness As mental health becomes more mainstream, industries serving those populations can expect new innovations and products to emerge. ### For Veteran Services Veteran services are an emerging industry, and businesses can benefit from offering support to military personnel who need it. ### For Virtual and Augmented Reality As virtual and augmented reality technology advances, there is a potential for these industries to expand into various domains. ## Workshop question What consumer segment often gets overlooked by your industry and how can you become more accessible to them? ## Trend signals for Compassionate Discharge Trend score 3.0 out of 10, from popularity 50%, activity 31%, freshness 8%. - Popularity: 50% - Activity: 31% - Freshness: 8% ## Examples of the Compassionate Discharge trend 5 featured examples from Mar 22 to Nov 26, 2014. - [Virtual Reality Exposure Therapy](https://www.trendhunter.com/trends/ptsd-therapy): An Immersive Form of PTSD Therapy Gets Veterans to Relive Trauma (Category: Lifestyle) Implication: Implementing virtual reality therapy as a potential treatment option in mental health facilities and hospitals. - [Trauma Guide Dog Commercials](https://www.trendhunter.com/trends/guide-dog-commercial): This Guide Dog Commercial Shows How Dogs Help with PTSD (Category: Lifestyle) Implication: The pet care industry can expand their services by providing guide dog training and assistance for those with PTSD. - [Ex-Force Exercise Programs](https://www.trendhunter.com/trends/operation-fitness): Operation Fitness Wants to Support Veterans with Civilian Life (Category: Social Good) Implication: The fitness industry can expand their reach by creating more programs like Operation Fitness that cater to different populations, such as veterans and provide affordable and acces… - [Army Suicide Prevention Apps](https://www.trendhunter.com/trends/veteran-social-network): This Veteran Social Network Connects Ex-Vets and Builds Community (Category: Lifestyle) Implication: Relevant for the healthcare industry as mental health support is in high demand, especially for the veteran community. - [Social Reintegration Apps](https://www.trendhunter.com/trends/veteran-reintegration): This Gamified App Helps With Social Situations and Veteran Reintegration (Category: Social Good) Implication: Disruptive innovation opportunity in creating educational technology platforms that utilize gamification and personalized feedback to address social challenges and support reinteg… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)