# Comparative Streaming Streaming services position themselves as "like Netflix" as a marketing tool. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 22, 2018 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/comparative-streaming ## Key Figures - Trend score: 2.2/10 - Evidence articles: 6 ## What is the Comparative Streaming trend? **Comparative Streaming:** Curated streaming services are springboarding off the growing success of Netflix by labeling themselves as being "Netflix for" the streamed content they specialize in. This shift reveals not only the influence of the streaming giant in inspiring and making way for the models of smaller businesses, but also the power of brand name associations in positioning and selling a new business within its market. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 15, 2016 to Dec 27, 2017 - Published: Jan 22, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Comparative Streaming trend ### Brand association marketing Smaller businesses labeling themselves as 'like Netflix' demonstrates the power of brand name associations in positioning and selling a new business within its market. ### Social media sharing incentivization Honest Few incentivizes social media sharing to get people to read more books. Users can get a book by Tweeting about it or liking it on Facebook. ### Niche subscription streaming services Standalone subscription video-on-demand services launching with a focus on providing exclusive content and targeting niche audiences to better compete with streaming service giants like Netflix. ## What the Comparative Streaming trend means for industry ### For Entertainment streaming industry Smaller curated streaming services are springboarding off the growing success of Netflix as there is a growing demand for alternative platforms for both movies and gaming entertainment. ### For Digital media marketing industry The rise of brand marketing through social media sharing incentivization demonstrates a move in the industry towards a more organic approach to boosting activity and generating revenue. ### For Niche content subscription industry The development of niche subscription streaming services suggests a shift in preferences for exclusive content to cater to individual tastes and interests. ## Workshop question How can your brand take inspiration from the models of its better-recognized competitors? ## Trend signals for Comparative Streaming Trend score 2.2 out of 10, from popularity 39%, activity 20%, freshness 8%. - Popularity: 39% - Activity: 20% - Freshness: 8% ## Examples of the Comparative Streaming trend 6 featured examples from Jun 15, 2016 to Dec 27, 2017. - [Movie Theater Subscription Services](https://www.trendhunter.com/trends/moviepass): MoviePass is Like Netflix for Movie Theaters (Category: Art & Design) Implication: The entertainment industry can benefit from exploring unconventional models for revenue generation, such as movie subscription services. - [Streaming Audio Platforms](https://www.trendhunter.com/trends/tapeble): 'Tapeble' Brands Itself as "Netflix for Audiobooks" (Category: Pop Culture) Implication: The subscription-based model of 'Tapeble' presents a disruptive innovation opportunity for the audiobook industry. - [Chinese eSports Streaming Platforms](https://www.trendhunter.com/trends/longzhu-tv): 'Longzhu TV' is an Alternative Streaming Service for Gamers (Category: Tech) Implication: The increasing demand for eSports streaming in China provides opportunities for disruptive innovation in the development of new platforms like Longzhu TV. - [Sleepy Video Streaming Services](https://www.trendhunter.com/trends/napflix): Napflix Streams Torpor-Inducing Content (Category: Pop Culture) Implication: Streaming platforms could explore incorporating a specialized sleep and relaxation category to cater to users who prefer soothing content for sleep or relaxation purposes. - [LGBT Streaming Platforms](https://www.trendhunter.com/trends/wow-presents-plus): WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming (Category: Pop Culture) Implication: Opportunity for streaming platforms to cater to niche audiences and provide exclusive content, such as LGBT programming. - [Book Discovery Platforms](https://www.trendhunter.com/trends/honest-few): 'Honest Few' Rewards Users with Free Books for Sharing Their Favorites (Category: Business) Implication: Publishing companies can create new book discovery platforms that use social media sharing to incentivize users and promote their books. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)