# Compact Nutrition Consumers with busy lives are turning to hyper-convenient sources of nutrition. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Sep 3, 2013, updated Nov 29, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/compact-nutrition ## Key Figures - Trend score: 4.2/10 - Evidence articles: 8 ## What is the Compact Nutrition trend? **Compact Nutrition:** Catering to a young, on-the-go demographic, nutritional food products that condense important nutrients into small, convenient goods are selling well. The convenience paired with sleek packaging not only makes consumers' lives easier, but acts as somewhat of a status symbol, communicating a commitment to health and the ability to afford such niche products. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 7, 2011 to Jan 10, 2015 - Published: Sep 3, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Themes within the Compact Nutrition trend ### Hyper-Convenient Nutrition The trend of hyper-convenient nutrition that condenses important nutrients into small, convenient goods is selling well, especially catering to a young, on-the-go demographic. ### Organic and Nutritional Snacks for Kids Organic, all-natural snacks for kids that are free of junk food ingredients, and packaged in a way that emphasizes the wholesome nutrition they provide, are growing in demand. ### Blended Superfood Oils A trend of combining several types of healthy oils into one blended superfood oil, rich in omega-3s and antioxidants, and versatile enough to mix into smoothies or hot breakfast cereal, is growing in popularity. ## What the Compact Nutrition trend means for industry ### For Health and Wellness Industry The health and wellness industry can leverage the trend of hyper-convenient nutrition, by developing more products that offer nutritional value in small and convenient packaging. ### For Food and Beverage Industry The food and beverage industry can take advantage of people's growing interest in organic, all-natural snacks for kids that are free of junk food ingredients, by developing and marketing such snacks for all ages. ### For Fitness Industry The fitness industry can leverage blended superfood oils as an additional source of nutrition for people wanting to achieve their fitness goals, by incorporating them into health and fitness programs, and recommending their use to clients. ## Trend signals for Compact Nutrition Trend score 4.2 out of 10, from popularity 66%, activity 53%, freshness 8%. - Popularity: 66% - Activity: 53% - Freshness: 8% ## Examples of the Compact Nutrition trend 8 featured examples from Oct 7, 2011 to Jan 10, 2015. - [Body-Replenishing Fitness Fuels](https://www.trendhunter.com/trends/bodyreplenishing-fitness-fuels): Boost Your Workout with Products from Maxishop (Category: Lifestyle) Implication: There is an opportunity for the fitness industry to adopt gender-specific training programs, facilities, and equipment to cater to the diverse needs of their clients and members. - [Wholesome Superfood Packets](https://www.trendhunter.com/trends/health-packaging-design): Nutriboost's Healthy Packaging Designs Show the Power of Superfoods (Category: Lifestyle) Implication: The food and beverage packaging industry can capitalize on the demand for creative, wholesome packaging designs. - [Empowering Cleansing Juices](https://www.trendhunter.com/trends/benourished): Toronto-Based Company benourished Knows Just What Your Body Needs (Category: Lifestyle) Implication: The health food industry can offer a range of nutrient-rich products that cater to the needs of health-conscious individuals. - [Social Nutrient Packs](https://www.trendhunter.com/trends/valid-nutrition): 'Valid Nutrition' Pastes are Made Locally Where They Are Needed (Category: Social Good) Implication: The nutritional supplement industry has the opportunity to innovate by developing affordable and locally made nutrient-rich pastes for malnutrition treatment. - [Organic Kiddie Snacks](https://www.trendhunter.com/trends/organix): Organix Goodies for Kids Are Packaged with a 'No Junk Promise' (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new organic products and healthier alternatives in the baby food industry to meet the demand for nutritious options. - [All-Natural Hemp Bars](https://www.trendhunter.com/trends/hemp-bar): Ruth's Hemp Bars are Packed With Proteins and Essential Fatty Acids (Category: Lifestyle) Implication: The health food industry can capitalize on the trend of hemp-based snack bars by introducing new products that cater to the increasing demand for healthy and sustainable food opti… - [Blended Superfood Oils](https://www.trendhunter.com/trends/healthy-oils): Coromega's 'Be Bright' Combines a Number of Super Healthy Oils (Category: Lifestyle) Implication: The health food industry can capitalize on the trend of blended superfood oils, creating innovative products that offer a variety of health benefits. - [Organic Hempseed Snacks](https://www.trendhunter.com/trends/nutiva-hempseed): Nutiva Hempseed Can Be Enjoyed Out of the Bag or in Recipes (Category: Lifestyle) Implication: The health food industry can capitalize on the popularity of organic hempseed snacks and cater to consumers seeking nutritious options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)