# Compact Capture Consumers choose smaller and smaller cameras for novelty and convenience. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 24, 2012, updated Mar 27, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/compact-capture ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Compact Capture trend? **Compact Capture:** Compact design has been applied to other technology -- such as phones -- but now it is moving into the world of photography and video. Cameras are getting the miniature treatment and becoming smaller and smaller so that even the most sophisticated devices can fit in your pocket. The recent surge in tiny sizing allows for extreme convenience and also balances the existence of larger devices like BlackBerrys, iPhones and iPads. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 20 to Dec 16, 2011 - Published: Jan 24, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Compact Capture trend ### Miniaturization Compact design has been applied to other technology -- such as phones -- but now it is moving into the world of photography and video. Cameras are getting the miniature treatment and becoming smaller and smaller so that even the most sophisticated devices can fit in your pocket. ### Portability The recent surge in tiny sizing allows for extreme convenience and also balances the existence of larger devices like BlackBerrys, iPhones and iPads. ### Novelty The tiny size of the cameras offers novelty and excitement to consumers who want new and unique gadgets. ## What the Compact Capture trend means for industry ### For Consumer Electronics Companies in the consumer electronics industry can capitalize on the trends towards miniaturization, portability, and novelty to develop new, innovative products in the photography and video categories. ### For Marketing and Advertising Marketing and advertising agencies can use the novelty and excitement of these compact cameras to create engaging campaigns for clients who want to tap into the desire for new and trendy gadgets. ### For Tourism and Travel In the tourism and travel industry, businesses can incorporate these compact cameras into their offerings to capitalize on consumers' desire for portability and convenience when capturing memories during their travels. ## Trend signals for Compact Capture Trend score 3.2 out of 10, from popularity 52%, activity 36%, freshness 8%. - Popularity: 52% - Activity: 36% - Freshness: 8% ## Examples of the Compact Capture trend 6 featured examples from Jul 20 to Dec 16, 2011. - [Keychain Digital Cameras](https://www.trendhunter.com/trends/sanwa-400-cam-007): The Sanwa 400 CAM-007 is Small Enough to be Swallowed (Category: Tech) Implication: The introduction of miniature cameras, such as the Sanwa 400 CAM-007, could disrupt the photography industry by catering to consumers who prefer smaller and more portable devices… - [Diminutive Digital Cameras](https://www.trendhunter.com/trends/chobi-cam-pro): The Chobi Cam Pro Snaps Photos and Captures HD Video (Category: Tech) Implication: The Chobi Cam Pro's diminutive size and advanced features create opportunities for innovation in the consumer electronics industry, especially in the development of compact camera… - [Swivelling Mini Cams](https://www.trendhunter.com/trends/samsung-multiview-mv800): The Samsung MultiView MV800 Helps Deal with Difficult Angles (Category: Tech) Implication: The digital camera industry can explore the integration of flip-out screens and swivel technology for improved user experience. - [Action Ammunition Cams](https://www.trendhunter.com/trends/rollei-bullet-hd): Rollei Bullet HD Proves that Small Devices Pack a Punch (Category: Art & Design) Implication: For the action sports industry, smaller cameras with high-performance will allow for a constantly improving and more intimate viewing experience. - [Compact Cylindrical Cameras](https://www.trendhunter.com/trends/vladimir-nikolic): Vladimir Nikolic Designs a Powerful and Palm-Sized Digital Camera (Category: Tech) Implication: Innovative miniature camera technology could disrupt the digital camera market and appeal to consumers seeking easy-to-use, compact cameras. - [Tiny Digital Devices](https://www.trendhunter.com/trends/worlds-smallest-camera): The World's Smallest Camera Makes You Feel Like a Spy (Category: Tech) Implication: Developing and marketing miniature cameras, lenses, memory cards, and other components for use in various digital devices can drive further growth in the consumer electronics indu… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)