# Compact Athleticism On-the-go physical activity ushers in the new wellness wave. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 28, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/compact-athleticism ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the Compact Athleticism trend? **Compact Athleticism:** Health and wellness is on its way to becoming a trillion-dollar industry. This is because of its rising popularity as a status symbol in the social media age. Thus, new iterations of share-worthy wellness initiatives can be observed, such as portable sports gear that maximizes on any opportunity to be (and more importantly, appear) active. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 24, 2015 to Oct 4, 2017 - Published: Oct 28, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Compact Athleticism trend ### On-The-Go Fitness The rising popularity of on-the-go fitness has led to a demand for portable fitness gear. ### Ultra-Compact Design The trend towards ultra-compact designs has led to the creation of packable surfboards, portable basketball nets, and travel-ready yoga mats. ### Function Meets Fashion The combination of functionality and fashion has led to the creation of travel-ready sportswear that is both practical and stylish. ## What the Compact Athleticism trend means for industry ### For Fitness Fitness companies can benefit from designing portable fitness gear that can be easily taken on-the-go. ### For Travel The travel industry can leverage the trend towards packable and ultra-compact designs, creating products that are easily portable for consumers on the go. ### For Sporting Goods Sporting goods companies can create modular designs that allow for easy transport and customization, such as the 2PRT Surfboard and the Blacknet Basketball Net. ## Workshop question What is one aspect of your offering that can be streamlined to integrate more seamlessly into your consumer's day to day routine? ## Trend signals for Compact Athleticism Trend score 5.1 out of 10, from popularity 67%, activity 78%, freshness 8%. - Popularity: 67% - Activity: 78% - Freshness: 8% ## Examples of the Compact Athleticism trend 6 featured examples from Nov 24, 2015 to Oct 4, 2017. - [Compact Longboard Designs](https://www.trendhunter.com/trends/elos): The Elos Longboard Was Designed to Be as Portable as Possible (Category: Eco) Implication: The Elos skateboard design presents an opportunity for skateboard manufacturers to create more compact and portable skateboards. - [Packable Sportswear Concepts](https://www.trendhunter.com/trends/travelready): Kim Jones Joined with Nike Again to Expand on Its Travel-Ready Line (Category: Lifestyle) Implication: The fashion industry can explore the potential of packable sportswear concepts and travel-ready alternatives to address the needs of fashionable and practical travelers. - [Packable Modular Surfboards](https://www.trendhunter.com/trends/modular-surfboard): The 2PRT Surfboard Features a Two-Piece Design for Easy Travel (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate innovative materials and designs into outdoor gear to enhance portability and convenience, appealing to adventure enthusiasts and freq… - [Travel-Ready Yoga Mats](https://www.trendhunter.com/trends/portable-yoga-mat): The 'YOGO' Portable Yoga Mat Features a Built-In Carrying Strap (Category: Lifestyle) Implication: Companies in the fitness equipment manufacturing industry can explore the creation of portable yoga mats with innovative features. - [Ultra-Thin Yoga Mats](https://www.trendhunter.com/trends/travel-mat): The Travel Mat by Yoga Design Lab Saves Space with a Foldable Design (Category: Lifestyle) Implication: The compact and foldable design of the Travel Mat presents opportunities for yoga equipment manufacturers to create innovative space-saving products for yogis on-the-go. - [Portable Basketball Nets](https://www.trendhunter.com/trends/basketball-net): The Blacknet Basketball Net is Designed to Upscale Public Facilities (Category: Lifestyle) Implication: The Blacknet Basketball Net is showcasing disruptive innovation opportunities in the Sporting Goods Industry, emphasizing durable, easy-to-install, and portable products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)