# Commuter Commerce Covert retail spaces embed themselves into fun commuter spaces. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 12, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/commuter-commerce ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Commuter Commerce trend? **Commuter Commerce:** As brands look to embed themselves into the daily routines of consumers, many are opting to host experiential pop-up shops in commuter spaces as a means of genuinely surprising individuals in a mundane part of their day. In addition to demonstrating the resonant power of such clandestine consumer interactions, this shift is related to the escalating creativity of pop-up shop venues as influenced by densely populated urban centers. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 12, 2015 to May 4, 2016 - Published: May 12, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Commuter Commerce trend ### Experiential Pop-Up Shops As brands look to embed themselves into the daily routines of consumers, many are opting to host experiential pop-up shops in commuter spaces. ### Innovative Pop-Up Venues The shift to commuter commerce is related to the escalating creativity of pop-up shop venues as influenced by densely populated urban centers. ## What the Commuter Commerce trend means for industry ### For Retail Industry Retail industry is embracing experiential commerce through inventive pop-up shop venues. ### For Fashion Industry The fashion industry is rapidly embracing pop-up shops as a means of creating more accessible and interactive retail experiences. ### For Marketing & Advertising Industry More and more creative marketing professionals are turning towards pop-up shops and innovative retail spaces as a way to surprise consumers and engage with them in dynamic ways. ## Workshop question What mundane aspect of your consumer's daily routine can be gamified or enhanced through well-placed branding and engagement? ## Trend signals for Commuter Commerce Trend score 5.6 out of 10, from popularity 81%, activity 79%, freshness 8%. - Popularity: 81% - Activity: 79% - Freshness: 8% ## Examples of the Commuter Commerce trend 4 featured examples from Oct 12, 2015 to May 4, 2016. - [Streetcar Shoe Experiences](https://www.trendhunter.com/trends/snkrs-xpress): The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend (Category: Fashion) Implication: The sportswear industry can leverage curated collections and unique retail experiences to create a deeper connection with consumers and increase brand loyalty. - [Parking Lot Shops](https://www.trendhunter.com/trends/the-parking): 'The Park-Ing' Transforms an Underground Parking Lot into a Retail Space (Category: Business) Implication: The fashion industry can embrace the trend of creating retail spaces in unusual locations like underground parking lots to deliver unique shopping experiences and stand out from c… - [Subways Station Pop-Ups](https://www.trendhunter.com/trends/subway-station-bathroom): This Pop-Up Shop is Located Inside an Old Subway Station Bathroom (Category: Fashion) Implication: The retail industry can embrace new opportunities by exploring unconventional locations for pop-up shops. - [Chic Commuter Boutiques](https://www.trendhunter.com/trends/mobile-closet): Toronto Eaton Centre's Mobile Closet Makes Fashion Accessible (Category: Business) Implication: The retail industry can benefit from the adoption of beacon technology, mobile fashion boutiques, and accessible fashion in enhancing consumer experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)