# Commuter Comfort QSR brands focus breakfast options on protein-rich handheld meals. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 1, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/commuter-comfort ## Key Figures - Trend score: 3.1/10 - Evidence articles: 10 ## What is the Commuter Comfort trend? **Commuter Comfort:** As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute. ## At a Glance - Evidence: 10 featured examples - Articles from: Jan 31, 2015 to Jan 30, 2018 - Published: May 1, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Commuter Comfort trend ### Portable Breakfast Options Breakfast menus are focusing on items that incorporate traditional breakfast foods into an easily portable handheld option. ### Hearty Breakfast Portions Fast food chains are catering to meat-loving breakfast consumers by offering sandwiches and burritos packed with scrambled eggs, bacon, sausage, cheddar cheese, melted American cheese, and a spicy sauce. ### Gourmet Breakfast Sandwiches Fast food chains are experimenting with artisanal breads and premium toppings, such as roasted tomato, spinach, feta, turkey sausage, roasted red pepper, gouda, avocado, and pesto. ## What the Commuter Comfort trend means for industry ### For Fast Food Industry Fast food chains are introducing innovative breakfast menu items to appeal to consumers looking for quick and portable meal options. ### For Food and Beverage Industry The food and beverage industry is seeing a growing demand for hearty, portable, and gourmet breakfast options. ### For On-the-Go Breakfast Industry The on-the-go breakfast industry is rapidly expanding with new products and offerings from fast food chains and grab-and-go retailers. ## Workshop question How is your brand adapting to the hyper-productivity of the modern consumer? ## Trend signals for Commuter Comfort Trend score 3.1 out of 10, from popularity 37%, activity 47%, freshness 8%. - Popularity: 37% - Activity: 47% - Freshness: 8% ## Examples of the Commuter Comfort trend 10 featured examples from Jan 31, 2015 to Jan 30, 2018. - [Bistro-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/jamba-juice-breakfast-sandwiches): The New Jamba Juice Breakfast Sandwiches are Premium (Category: Lifestyle) Implication: Disruptive innovation opportunity: Reimagining the breakfast menu in foodservice establishments by incorporating premium, artfully-crafted breakfast sandwiches. - [Buttery Brioche Breakfast Sandwiches](https://www.trendhunter.com/trends/brioche-breakfast-sandwiches): Panera Bread Now Sells Three New Gourmet Breakfast Sandwiches (Category: Lifestyle) Implication: Fast casual restaurants can capitalize on the trend of gourmet breakfast sandwiches by introducing their own unique variations and incorporating high-quality ingredients to differ… - [Egg-Topped Breakfast Pizzas](https://www.trendhunter.com/trends/allday-breakfast-pizzas): The Pizza Hut All-Day Breakfast Pizzas Have Arrived in Australia (Category: Lifestyle) Implication: Fast food chains like Pizza Hut are finding new opportunities in the breakfast space, expanding their offerings beyond traditional meals and attracting a wider customer base. - [Piquant Breakfast Burritos](https://www.trendhunter.com/trends/fast-food-sandwich): This Brunch Fast Food Sandwich Mixes Spicy Mexican and Breakfast Fare (Category: Lifestyle) Implication: Fast food chains have the opportunity to tap into the brunch market by offering creative and flavorful breakfast items that cater to the time constraints of busy consumers. - [Steak-Stuffed Breakfast Sandwiches](https://www.trendhunter.com/trends/meaty-breakfast): These Meaty Breakfast Sandwiches are a Hearty Meal Option (Category: Lifestyle) Implication: Fast food chains can capitalize on the growing demand for innovative breakfast options. - [Cheesy Breakfast Sandwiches](https://www.trendhunter.com/trends/grilled-cheese-breakfast-sandwich): This Grilled Cheese Breakfast Sandwich from Carl's Jr. is Comforting (Category: Lifestyle) Implication: Chance for fast-food chains to introduce innovative breakfast options that appeal to customers seeking convenience and comfort. - [Hash Brown-Stuffed Burritos](https://www.trendhunter.com/trends/hybrid-breakfast-wrap): This Hybrid Breakfast Wrap Combines Two Dishes into One (Category: Lifestyle) Implication: Opportunity for fast food chains to capitalize on the demand for hybrid breakfast wraps and expand their breakfast offerings. - [Gargantuan Breakfast Burritos](https://www.trendhunter.com/trends/eggnormous-burrito): The Egg-Normous Burrito is a Hearty Morning Meal Option (Category: Lifestyle) Implication: Fast food chains can explore the opportunity to introduce unique and indulgent breakfast items, such as gargantuan burritos, to attract morning customers. - [Avocado-Topped Breakfast Meals](https://www.trendhunter.com/trends/no-yolk-breakfast-sandwich): The Einstein Bros. No Yolk Breakfast Sandwich is a Lighter Option (Category: Lifestyle) Implication: Fast casual restaurants can capitalize on the trend of offering quick and healthful breakfast options to attract health-conscious consumers. - [Fresh-Cooked Breakfast Burritos](https://www.trendhunter.com/trends/charleys-philly-steaks): Charleys Philly Steaks is Offering Three New Breakfast Burritos (Category: Lifestyle) Implication: The introduction of fresh-cooked breakfast burritos by Charleys Philly Steaks highlights the potential for fast food chains to capture morning consumers by expanding their breakfa… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)