# Commuter Targeting As public transit becomes more appealing, advertisers up creativity. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 23, 2009, updated May 13, 2010 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/commute-comforts-as-public-transit-becomes-more-appealing-adverts-seem-less ## Key Figures - Trend score: 4.0/10 - Evidence articles: 12 ## What is the Commuter Targeting trend? **Commuter Targeting:** As more people trade in cars for transit passes, cities are rethinking the public systems available for commuters. Public transit is becoming more accessible, affordable, eco-friendly and comfortable. At the same time, commuter advertising is being made more memorable through intensified creativity. ## At a Glance - Evidence: 12 featured examples - Articles from: Feb 1 to Oct 22, 2009 - Published: Oct 23, 2009 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Commuter Targeting trend ### Eco-Friendly Public Transportation Public transportation systems around the world are prioritizing eco-friendliness by adopting solar power and sustainable materials for bus stops, as well as introducing electric and driverless vehicles. ### Enhanced Commuter Experience Public transportation systems are improving the commuter experience by providing WiFi access, GPS maps, comfortable seating, musical stairs, and detachable emergency lights, with designs focused on creativity and aesthetics. ### Smart Infrastructure Public transportation systems are implementing smart solutions such as augmented reality apps, touchscreen controls for rapid transit vehicles, and in-wheel electric engine motors that support the construction of cheaper and faster inverted monorails. ## What the Commuter Targeting trend means for industry ### For Transportation Industry The transportation industry can use trends like eco-friendly materials, electric vehicles, and smart infrastructure to create new products and services that cater to current consumer needs and align with sustainable development goals. ### For Advertising Industry The advertising industry can leverage the enhanced creativity possibilities in public transportation vehicles, stations, and stops to create memorable campaigns and engage with commuters in innovative ways. ### For Smart City Industry The smart city industry can use smart infrastructure solutions introduced by public transportation systems to improve overall citizen experience, reduce traffic congestion and carbon emissions, and optimize cities' transportation networks. ## Trend signals for Commuter Targeting Trend score 4.0 out of 10, from popularity 60%, activity 53%, freshness 8%. - Popularity: 60% - Activity: 53% - Freshness: 8% ## Examples of the Commuter Targeting trend 12 featured examples from Feb 1 to Oct 22, 2009. - [Eco Bus Stops](https://www.trendhunter.com/trends/solar-powered-bus-stops-san-francisco): San Francisco Unveils Project for Solar Powered Transit Stations (Category: Eco) Implication: Public transportation systems can benefit from incorporating solar-powered and technology-friendly transit stations to meet the needs of the eco-conscious consumer. - [Musical Subway Stairs](https://www.trendhunter.com/trends/piano-stairs): Piano Stairs Encourage People to Get Some Exercise (Category: Art & Design) Implication: Disruptive innovation opportunity: Collaborate with architects and designers to integrate interactive elements, such as musical stairs, into building structures and public spaces. - [Solar-Powered Bus Stops](https://www.trendhunter.com/trends/solar-powered-bus-stop): Johann Paquelier's Transit Design Lights Up at Night (Category: Eco) Implication: The solar-powered bus stop concept aligns with the renewable energy industry by utilizing solar panels to generate power. - [$7.64 Billion Transit Systems](https://www.trendhunter.com/trends/dubai-luxury-metro-system): The Dubai Luxury Metro System Redefines City Travel (Category: World) Implication: The transportation industry can capitalize on the growing demand for luxury, smart, and green transit options by developing innovative and differentiated services. - [Attractive Bus Stops](https://www.trendhunter.com/trends/attractive-bus-stops): Mass Transit Design Lures Riders in With Comfortable Waiting Area (Category: Eco) Implication: Developing more visually appealing and comfortable mass transit solutions that attract larger numbers of commuters. - [Ceiling-Mounted Subway Maps](https://www.trendhunter.com/trends/sistine-subway-maps-gps-pinpoints-location-on-ceiling): GPS System Pinpoints Location on Subway Car Ceilings (Category: Tech) Implication: The transportation industry can capitalize on the trend of ceiling-mounted subway maps by incorporating similar navigation systems in buses, trams, and other public transportation… - [Super-Sized Fat Seats](https://www.trendhunter.com/trends/fat-seating-obese-brazilian-subways): Shameful Seating for the Obese Installed on Brazilian Subway (Category: Lifestyle) Implication: The installation of fat seats in the Brazilian subway presents an opportunity for the transportation industry to design new seating arrangements to accommodate passengers of all s… - [Bottoms Up Transit](https://www.trendhunter.com/trends/bottoms-up-transit): Electric Inverted Monorail Could Come to a City Near You (Category: Autos) Implication: The transportation industry stands to benefit from the development of an inverted monorail system, as it offers a viable solution for improving mass transit options in congested a… - [Subway Web Surfing](https://www.trendhunter.com/trends/wifi-bart-subway): WiFi Rail Makes Deal with BART for Underground Internet Access (Category: Art & Design) Implication: The trend of mass transit WiFi presents an opportunity for telecommunication companies to expand their service offerings to new customer segments. - [Subway Finder Apps](https://www.trendhunter.com/trends/acrossair-iphone): Acrossair Pinpoints the Location of the London Tube for iPhone (Category: Tech) Implication: The travel industry can benefit from developing AR navigation apps to enhance tourists' experiences in exploring new places. - [Driverless Transportation](https://www.trendhunter.com/trends/prt-vehicles-heathrow-airport): Personal Rapid Transport (PRT) Vehicles at Heathrow Airport (Category: Autos) Implication: The aviation industry can benefit from integrating PRT vehicles at airports to improve the overall travel experience and increase customer satisfaction. - [Emergency Subway Lights](https://www.trendhunter.com/trends/handle-light): The Detachable Handle Light Makes for a Safer and Calmer Train Evacuation (Category: Tech) Implication: The transportation industry has an opportunity to integrate new and innovative emergency tools to improve the safety and experience of passengers while differentiating their brand… ## Recent trend clusters - 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