# Community Consumption Restaurant concepts expand to serve as prominent community hubs. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Dec 1, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/community-consumption ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Community Consumption trend? **Community Consumption:** Falling in line with shifting consumer expectations in the retail space, dining establishments are expanding to serve as community hubs and neighborhood gathering places. Whether through unique community-interest initiatives or events, such concepts seek to cultivate a conversation with consumers, as well as be an investment in urban placemaking. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 23, 2014 to Feb 26, 2016 - Published: Dec 1, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Community Consumption trend ### Community Hubs Dining establishments are expanding to serve as community hubs and neighborhood gathering places. ### Self-Sustainability Restaurants are transforming themselves to develop urban farms and become three-in-one sustainable concepts. ### Retailtainment Retailers are now integrating spaces for cooking demos, dinner parties and in-store social events. ## What the Community Consumption trend means for industry ### For Hospitality Hospitality can learn from the trend of restaurants transforming themselves to become community hubs. ### For Sustainability The trend of self-sustaining urban farms at restaurants will promote sustainability in the food industry. ### For Retail The integration of community events into retail locations is a reimagining of the role large retailers play beyond commerce. ## Workshop question What emerging lifestyle trends would compliment your business and how can you begin integrating them? ## Trend signals for Community Consumption Trend score 4.7 out of 10, from popularity 66%, activity 67%, freshness 8%. - Popularity: 66% - Activity: 67% - Freshness: 8% ## Examples of the Community Consumption trend 6 featured examples from Sep 23, 2014 to Feb 26, 2016. - [Hybrid Bike Shop Cafes](https://www.trendhunter.com/trends/hybrid-bike-shop): 'The Wheelhouse' is a Bike Shop That Doubles as a Coffee Bar (Category: Business) Implication: Bike shops can explore the incorporation of coffee services to attract a wider customer base and enhance the overall shopping experience. - [Contemporary Industrial Markets](https://www.trendhunter.com/trends/mexico-city-restaurant): This Mexico City Restaurant Features a Vertical Vegetable Garden (Category: Art & Design) Implication: Innovative restaurant designs that focus on creating unique dining experiences and incorporating sustainable practices. - [Retailer Community Kitchens](https://www.trendhunter.com/trends/ikea-warsaw): Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen (Category: Business) Implication: Opportunity for retailers in various sectors to explore the concept of community-focused spaces and facilities that enhance the customer experience and build brand loyalty. - [Idyllic Coastal Bakeries](https://www.trendhunter.com/trends/big-sur-bakery): Big Sur Bakery is Located on the Scenic California Highway 1 (Category: Lifestyle) Implication: Hotels and restaurants can incorporate community events, like the communal Thanksgiving dinner, as part of their cultural offerings to guests. - [Self-Sustaining Restaurants](https://www.trendhunter.com/trends/noma-restaurant): The Famed 'Noma' Restaurant is Basing Its Menu On the Changing Seasons (Category: Eco) Implication: Restaurants can adopt the practice of seasonal menus and urban farming to enhance their sustainability and create unique dining experiences. - [Hybrid Greenhouse-Restaurants](https://www.trendhunter.com/trends/de-kas-amsterdam): De Kas, Amsterdam Serves Freshly Grown Food as it is Harvested (Category: Eco) Implication: Restaurants can embrace the trend of hyper-local dining and incorporate freshly grown food into their menus, catering to customers looking for a unique dining experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)