# Communal Workout Public exercise spaces allow workout buffs to stay socially connected. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 4, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/communal-workout ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Communal Workout trend? **Communal Workout:** With digital media and social networking resulting in consumers becoming more active in the social sphere, efforts to make traditionally private activities more communal serve to engage individuals on a more interactive level. Gym offices and active subway stops offer exercise opportunities in a more interactive manner, combining methods of movement with the need to stay socially connected. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 13 to May 28, 2014 - Published: Mar 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Communal Workout trend ### Communal Exercise Spaces Efforts to make traditionally private activities more communal, like exercise, serve to engage individuals on a more interactive level and presents an opportunity for gyms and fitness clubs to expand their services in a more community-driven way. ### Incentive-Driven Fitness Apps Incentive-driven apps like Fitmob are redefining the gym for this new era of social and mobile by creating neighborhood fitness communities, which presents an opportunity for fitness startups to innovate with interactive workout solutions. ### Whimsical Workout Spaces Designers are creating playful workout spaces like Allez Up that provide a fun alternative to traditional gym setups, and presents an opportunity for architects and gym owners to collaborate on creative, immersive spaces. ## What the Communal Workout trend means for industry ### For Fitness Industry The fitness industry can adapt to the trend of communal exercise spaces to expand their services in a more community-driven way. ### For Mobile App Industry The mobile app industry can capitalize on incentive-driven fitness apps to innovate with interactive workout solutions. ### For Architecture and Design Industry The architecture and design industry can collaborate with gym owners to create immersive and playful workout spaces that provide a fun alternative to traditional gym setups. ## Trend signals for Communal Workout Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%. - Popularity: 57% - Activity: 49% - Freshness: 8% ## Examples of the Communal Workout trend 4 featured examples from Jan 13 to May 28, 2014. - [Fitness-Encouraging Playgrounds](https://www.trendhunter.com/trends/attivo-by-john-ditchburn): Attivo by John Ditchburn Helps Children Become More Active (Category: Art & Design) Implication: The playground equipment manufacturing industry has the opportunity to capitalize on the trend of fitness-encouraging playgrounds by developing innovative and customizable product… - [Sugar-Inspired Rock Climbing](https://www.trendhunter.com/trends/allez-up-rock-climbing): The Allez Up Rock Climbing Facility was Built in an Old Sugar Refiner (Category: Art & Design) Implication: Gym owners and fitness professionals have the opportunity to attract new customers by offering an imaginative and uniquely designed space for exercise. - [Chaotic Climbing Gym Offices](https://www.trendhunter.com/trends/climbing-gym): This Open Concept Office Blurs the Lines Between Work and Play (Category: Lifestyle) Implication: Software to integrate physical activity into workspaces can revolutionize how offices operate and boost staff productivity. - [Incentive-Driven Fitness Apps](https://www.trendhunter.com/trends/fitmob): The Fitmob App Makes Workouts More Financially Appealing (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate new technologies into fitness apps to enhance user motivation and engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)