# Commonplace Connectivity The Internet of Things marks a shift towards a necessity for connectivity. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 4, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/commonplace-connectivity ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Commonplace Connectivity trend? **Commonplace Connectivity:** Consumers prioritize convenience and automation in modern product design, which has accelerated the Internet of Things to new, unexpected levels. As connectivity transitions from ubiquitous to necessary for users, brands are integrating sensors and smart features to aid the shift towards completely connected lifestyles. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 15, 2014 to Feb 27, 2015 - Published: Dec 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Commonplace Connectivity trend ### NFC Tracking Technology Incorporating NFC technology throughout the production and distribution of products can give companies greater control and more robust data on how their goods move and are being used. ### Integrating Sensors for Automation As people demand simpler lifestyles, integrating sensors and smart features into existing products provides a unique opportunity for companies to accommodate their needs. ### Wearable Connectivity Wearables equipped with sensors are changing the way people interact with everyday objects and can be used to identify lost items, sense the presence of family members and improve the home automation experience. ## What the Commonplace Connectivity trend means for industry ### For Consumer Electronics Industry Technology companies can take advantage of NFC and Accelerator sensors to improve usability of home automation, beacons and wearable devices. ### For FMCG Industry Fast-moving consumer goods industry can incorporate NFC tracking technology throughout production and distribution to give companies direct access to their target audiences with promotional campaigns and more targeted advertising. ### For Hospitality Industry Hotels can use wearables and integrated automation sensors to improve overall experience and create unique differentiation to attract guest's attention. ## Trend signals for Commonplace Connectivity Trend score 4.9 out of 10, from popularity 73%, activity 66%, freshness 8%. - Popularity: 73% - Activity: 66% - Freshness: 8% ## Examples of the Commonplace Connectivity trend 7 featured examples from Jul 15, 2014 to Feb 27, 2015. - [Wearable Adhesive Beacons](https://www.trendhunter.com/trends/estimote-stickers): The Versatile Estimote Stickers Connect Everyday Objects to Smartphones (Category: Business) Implication: Wearable adhesive technology can disrupt the healthcare industry by enabling remote patient monitoring, accurate tracking of medication adherence, and efficient asset management. - [Connected Home Consoles](https://www.trendhunter.com/trends/wink-relay): The Wink Relay Brings All Your Devices to One Interface for Ease (Category: Tech) Implication: The Wink Relay presents disruptive innovation opportunities in the smart home technology industry by consolidating and streamlining device control. - [Smart Whiskey Bottles](https://www.trendhunter.com/trends/smart-whiskey-bottle): The Johnnie Walker Blue Label Smart Whiskey Bottle Talks To Your Smartphone (Category: Tech) Implication: Opportunity to integrate intelligent sensors in bottles to prevent theft and track movement for targeted promotions and advertising. - [Facial Recognition Doorbells](https://www.trendhunter.com/trends/chui): The Chui Offers Revolutionary Secure Access to One's Home (Category: Tech) Implication: Chui's intelligent doorbell and facial recognition technology are disrupting the smart home technology industry, making our homes safer and more connected than ever. - [Bluetooth Baking Dispensers](https://www.trendhunter.com/trends/pantrychic): The PantryChic Ingredient Dispenser is Perfect For Lazy Bakers (Category: Lifestyle) Implication: Home appliance manufacturers can incorporate smart technology, like the PantryChic, into their appliances to create a more complete ecosystem of interconnected home devices. - [Internet-Connected Lightbulbs](https://www.trendhunter.com/trends/emberlight1): Emberlight Allows You to Convert Regular Lightbulbs to Smart Bulbs (Category: Eco) Implication: The smart home technology industry can leverage smart lightbulb adapters like Emberlight to offer cost-effective and convenient lighting solutions to consumers. - [Interactive Accommodation Apps](https://www.trendhunter.com/trends/future-hotel-experience): MIT's Future Hotel Experience Makes the Marriott More Interactive (Category: World) Implication: The hospitality industry can utilize interactive accommodation apps to enhance guest experiences and foster connections between guests. ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)