# Commodified Activism Brands commodify the process of mobilization and promoting social justice. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 11, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/commodified-activism ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Commodified Activism trend? **Commodified Activism:** As discourses concerning the protection of civil rights, preserving human dignity and empowering the vulnerable are increasingly at the forefront of various world issues, it is crucial that people have platforms available to them that allow them to mobilize and advocate for the causes they are passionate about. The commodification of activism allows for consumers to interact with social change in a way that is peaceful, informative and accessible. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 2 to Oct 14, 2016 - Published: Nov 11, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Commodified Activism trend ### Commodified Activism Activism-themed products are emerging to allow consumers to engage in social change. ### Action-Oriented News Apps News apps that allow readers to take action and support causes are becoming increasingly popular. ### Social Mobilization Board Games Social activism board games are being created to teach players basic skills in building and leading social movements. ## What the Commodified Activism trend means for industry ### For Fashion The fashion industry can tap into commodified activism by creating products (like bags) that appeal to socially conscious consumers. ### For Media & Publishing Action-oriented news apps can disrupt the media industry by creating more immersive and actionable news experiences and potentially increase revenue streams. ### For Gaming The gaming industry can create and market games (like social mobilization board games) that offer educational and entertaining experiences that promote social change. ## Workshop question How can your brand be more informative on social issues, or be more involved with activism? ## Trend signals for Commodified Activism Trend score 3.1 out of 10, from popularity 47%, activity 39%, freshness 8%. - Popularity: 47% - Activity: 39% - Freshness: 8% ## Examples of the Commodified Activism trend 5 featured examples from Mar 2 to Oct 14, 2016. - [Activism-Inspired Bags](https://www.trendhunter.com/trends/barrikadka-bag): 'Barrikadka' is a Leather Bag Designed Specifically for Activism Gigs (Category: Social Good) Implication: Create unique, fashionable accessories that complement social activism ideals. - [Social Mobilization Board Games](https://www.trendhunter.com/trends/rise-up): 'Rise Up' Teaches Participants the Basics on Building Movements (Category: Social Good) Implication: Opportunity for the board game industry to create games that educate and inspire social change. - [Social Activism T-Shirts](https://www.trendhunter.com/trends/glossrags): The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice (Category: Social Good) Implication: The fashion industry can embrace social activism by incorporating designs that raise awareness about racial inequality and police shootings, creating a new market segment. - [Advocacy News Bots](https://www.trendhunter.com/trends/news-bot): Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story (Category: Tech) Implication: The media industry can leverage 'Offsite' to enhance reader engagement and encourage activism among their target audience. - [Action-Oriented News Apps](https://www.trendhunter.com/trends/speakable): Speakable Lets Users Take Action Towards News Stories They Value (Category: Social Good) Implication: The trend towards action-oriented news offers an opportunity for established news aggregation companies to adapt and integrate clickable action buttons to serve reader needs more… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)