# Non-Commital Consumption Brands place emphasis on the "testing" aspect of purchase journeys. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 1, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/commitmentfree-consumption ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Non-Commital Consumption trend? **Non-Commital Consumption:** Though product and concept testing has long been a standard across industries, brands are placing a greater emphasis on the post-development side of testing, focusing on the consumer purchase journey itself. Allowing for more flexibility in how consumers engage with their products offers a commitment-free approach for the consumer, taking some of the implicit pressure off of the shopping experience and therefore enhancing trust between the consumer and the brand. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 19, 2017 to Apr 10, 2019 - Published: Feb 1, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Non-Commital Consumption trend ### Post-Development Testing Product testing after development is focused on enhancing consumer trust and flexibility, allowing them to engage with products commitment-free. ### Augmented Reality (AR) Advancements in AR technology have allowed businesses to offer consumers a virtual experience when testing products. ### Digital Personalization Personalized digital experiences are becoming increasingly popular and allow brands to showcase their products in a unique, customizable way. ## What the Non-Commital Consumption trend means for industry ### For Retail Retailers are implementing new technologies and personalization techniques to enhance customer experience and increase brand loyalty. ### For Furniture Augmented reality is changing the way consumers visualize furniture in their own homes and offering a new level of convenience when it comes to purchasing. ### For Beauty Augmented reality makeup apps and tools are revolutionizing the beauty industry and changing the way consumers purchase products online. ## Workshop question How can your brand offer better commitment-free customer experiences with its products or services? ## Trend signals for Non-Commital Consumption Trend score 4.0 out of 10, from popularity 57%, activity 56%, freshness 8%. - Popularity: 57% - Activity: 56% - Freshness: 8% ## Examples of the Non-Commital Consumption trend 6 featured examples from Oct 19, 2017 to Apr 10, 2019. - [Romantic Digital Tattoos](https://www.trendhunter.com/trends/valentines-day-tattoos): Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos (Category: Fashion) Implication: Jewelry brands can use digital tattoos to create interactive content that engages and attracts a younger, tech-savvy audience. - [Experiential Tech-Branded Pop-up Stores](https://www.trendhunter.com/trends/google-popup-store): The Google Pop-Up Store is Happening in New York City (Category: Tech) Implication: The industry can leverage experiential tech pop-up stores to showcase the latest product innovation and attract customers to the stores that they may have missed otherwise. - [AR Beauty Tools](https://www.trendhunter.com/trends/artifical-reality-brow-tool): Benefit Launched a New Artificial Reality Brow Tool (Category: Fashion) Implication: Utilizing AR technology to enhance the customer experience and provide personalized recommendations for makeup products. - [AR Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-and-youcam): Estee Lauder and Youcam Makeup Offer AR Makeup for Its Beauty Advisers (Category: Fashion) Implication: The beauty industry can leverage AR tech to enhance customer experiences and to optimize its employee training programs. - [AR Furniture Previews](https://www.trendhunter.com/trends/collection-01): New Volumes is Presenting Its Collection 01 in Augmented Reality (Category: Tech) Implication: Incorporation of augmented reality and unique materials to design and produce innovative furniture pieces. - [AR Furniture Placement Ads](https://www.trendhunter.com/trends/wayfair-ad): This Wayfair Ad Promotes its New Technology (Category: Art & Design) Implication: With advancements in AR and 3D technology, the furniture retail industry can improve customer shopping experiences through allowing them to visualise furniture placements in their… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)