# Command Tech Voice-controlled gadgets increasingly embraced by consumers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 14, 2011 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/command-tech ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Command Tech trend? **Command Tech:** While voice technology has been around for awhile, it’s not until now that consumers are beginning to prefer it over traditional command functions. Especially with the release of the iPhone 4S and its Siri application, more tech buyers are seeing the advantages of using voice activation. Thus, an increasing number of voice-controlled devices are coming to the fore, paving the way for more technology of this nature. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 23 to Nov 1, 2011 - Published: Nov 14, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Command Tech trend ### Voice-activated technology As more consumers begin to adopt voice-activated tech like Siri, businesses can explore how to integrate this technology into products and services. ### Augmented reality Augmented reality allows for unique interactive experiences, like using voice-activated voice commands in art apps. Businesses can look at how this technology can be incorporated into their products or marketing campaigns. ### Artificial Intelligence The use of AI technology, like Siri or the IRIS 9000 device, can revolutionize human-device interaction, creating new possibilities for products and services. ## What the Command Tech trend means for industry ### For Consumer electronics The consumer electronics industry continues to rapidly incorporate voice-activated technology and AI, creating opportunities for disruption and innovation. ### For Food & Beverage Industry Voice-activated culinary apps like iCookbook make cooking easier and cleaner, paving the way for other technological innovations in the food industry. ### For Advertising and Marketing Industry Augmented reality and voice-activated technology can change the way businesses interact with their customers, creating new possibilities for marketing campaigns and product design. ## Trend signals for Command Tech Trend score 3.4 out of 10, from popularity 56%, activity 39%, freshness 8%. - Popularity: 56% - Activity: 39% - Freshness: 8% ## Examples of the Command Tech trend 7 featured examples from Mar 23 to Nov 1, 2011. - [Intelligent Smartphone Redesigns](https://www.trendhunter.com/trends/the-iphone-4s): The iPhone 4S is a Brainier Upgrade to the iPhone 4 (Category: Tech) Implication: The development of more intelligent smartphones highlights an opportunity for companies in the mobile device market to continue pushing for innovation in features and performance. - [Razor-Like Cellphones](https://www.trendhunter.com/trends/ensemble-phone): The ENSEMBLE Phone's Ergonomic Design Encourages Unique Experience (Category: Art & Design) Implication: The technology industry can leverage the trend of sensory phones to improve or create new products that offer unique tactile experiences for users. - [Voice Controlled Culinary Apps](https://www.trendhunter.com/trends/icookbook-ipad-app): iCookbook iPad App Offers Hands-Free Voice Commands (Category: Lifestyle) Implication: The Kitchen Appliance Industry can explore creating kitchen gadgets with voice-activated features to tap into the growing voice-controlled kitchen gadgets trend. - [A.I. Smartphone Controllers](https://www.trendhunter.com/trends/iris-9000): IRIS 9000 Lets You Control Siri From a Distance (Category: Tech) Implication: Creating and manufacturing voice-controlled remote devices for smartphones and other consumer electronics. - [Voice-Controlled Touchscreen TVs](https://www.trendhunter.com/trends/the-apple-itv): Guilherme M. Schasiepen's Envisions the Apple iTV (Category: Tech) Implication: Opportunity for consumer electronics companies to innovate by incorporating voice control and touchscreen technology into their TVs, offering a competitive edge in the market. - [Voice-Activated Art Apps](https://www.trendhunter.com/trends/konstruct-app): The Konstruct App Usues Augmented Reality to Create 3D Artwork (Category: Art & Design) Implication: The growing popularity of voice-activated art apps highlights opportunities for disruptive innovation in mobile app development, particularly in the augmented reality space. - [Voice-Activated Searches](https://www.trendhunter.com/trends/google-uncover-your-world): The Google 'Uncover Your World' Promo Makes Use of the Mobile Experience (Category: Tech) Implication: Opportunity for advertisers to leverage voice-activated searches and create engaging ad campaigns. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)