# Comical Parenting Humor is being infused into parent-targeted products and campaigns. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 31, 2017 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/comical-parenting ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Comical Parenting trend? **Comical Parenting:** Brands are representing a more relaxed approach to parenting by incorporating humor into their various products and campaigns. The "humor" tactic is the most recent development in the evolution of parent-targeting initiatives. This shift speaks to the necessity of accommodating the personal values of Millennials as they become the next generation of parents, with a more relaxed and open-minded approach than their predecessors. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 22, 2016 to Oct 28, 2017 - Published: Aug 31, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Comical Parenting trend ### Parental Humor Parenting brands are incorporating humor into their various products and campaigns, speaking to the necessity of accommodating the personal values of Millennials as they become the next generation of parents. ### Realism in Parenting Ads for baby products are opting for a more realistic look at the prospect of raising a family and celebrate the complicated reality of parenting rather than showing images of put-together families. ### Satirizing Parenting Norms Campaigns are being released to satirize traditional parenting norms and celebrate the perfectly imperfect Millennial parent, a disruptive innovation opportunity for brands to connect with this audience. ## What the Comical Parenting trend means for industry ### For Parenting Products Parenting-targeted brands are incorporating humor, realism, and satirical elements in campaigns, offering a disruptive innovation opportunity to connect to the new generation of Millennial parents. ### For Insurance Products Insurance companies are using humor and satirical elements to appeal to a variety of audiences, presenting an opportunity to disrupt their industry by creating innovative campaigns that connect with younger generations. ### For Educational Products & Services Companies can adopt the idea of personalizing messages through humorous, pick-me-up content that stands out from traditional learning materials. ## Workshop question How can your brand cater to the evolving values of each generation? ## Trend signals for Comical Parenting Trend score 3.0 out of 10, from popularity 45%, activity 38%, freshness 8%. - Popularity: 45% - Activity: 38% - Freshness: 8% ## Examples of the Comical Parenting trend 6 featured examples from Jul 22, 2016 to Oct 28, 2017. - [Realistic Parenting Campaigns](https://www.trendhunter.com/trends/parenting-unfiltered): The Parenting Unfiltered Ad Shows the Difficulties of Raising Kids (Category: Marketing) Implication: The baby care industry can benefit by creating products that address the everyday realities of parenting depicted in these ads. - [Profanity-Laced Mother's Ads](https://www.trendhunter.com/trends/swear-like-a-mother): Kraft's 'Swear Like a Mother' Ad Uses Humor to Celebrate Mother's Day (Category: Lifestyle) Implication: Food and beverage companies can make their products more relatable to busy parents by acknowledging that sometimes, convenience is more important than perfection. - [Humorous Lunchtime Notes](https://www.trendhunter.com/trends/lol-notes): LOL Notes Can Be Placed in Children's Packed Lunches (Category: Art & Design) Implication: The stationery and greeting card industry can capitalize on the trend of personalized cards by offering customizable note sets for various occasions. - [Parental Sunscreen Ads](https://www.trendhunter.com/trends/sunscreen-ad): This Commercial Puts an Innocent Spin on the Dreaded "Talk" (Category: Lifestyle) Implication: Neutrogena's successful ad campaign for its sunscreen product highlights the potential for creativity and humor in this industry, as well as the use of social media for promotion… - [Self-Parenting Insurance Ads](https://www.trendhunter.com/trends/parentamorphosis): Progressive's 'Parentamorphosis' Has Adults Turn into Their Parents (Category: Marketing) Implication: Exploring creative and engaging ways to market insurance products to a wider customer base and increase revenue. - [Funny Branded Parenting Videos](https://www.trendhunter.com/trends/whatsupmoms): WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!' (Category: Marketing) Implication: YouTube channels focused on parenting can collaborate with brands to create funny and engaging videos that resonate with their audience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)