# Comical Culinary Lighthearted cooking shows are a backlash to the rise of gourmand. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 28, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/comical-culinary ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Comical Culinary trend? **Comical Culinary:** At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 30, 2015 to Aug 9, 2016 - Published: Jul 28, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Comical Culinary trend ### Humorous Cooking Shows The increase in satirical cooking shows is a response to the shift in preferred tone on social media, moving away from aspiration and toward accessibility. ### Celebrity Cooking Shows The concept of bringing together diverse celebrities, such as Martha Stewart and Snoop Dogg, is an opportunity for unconventional pairings to draw consumers in. ### VR Cooking Shows Combining gourmet cooking with VR technology in group settings can foster a new level of interactivity for audiences. ## What the Comical Culinary trend means for industry ### For Food and Beverage Industry The rise in popularity of cooking shows across diverse cultures presents an opportunity for businesses to leverage these trends and offer new products to diverse audiences. ### For Media and Entertainment Industry The diversity in celebrity guests on cooking shows presents an opportunity for unconventional pairings to draw consumers in, leading to increased viewership and revenue. ### For Technology Industry The integration of VR technology and live experiences in cooking shows is an opportunity for businesses to tap into the growing market of tech-savvy audiences who seek immersive experiences. ## Workshop question How can your brand incorporate comedic relief into its product, service or marketing strategy, as a way to de-stress a consumer's daily routine? ## Trend signals for Comical Culinary Trend score 2.4 out of 10, from popularity 35%, activity 30%, freshness 8%. - Popularity: 35% - Activity: 30% - Freshness: 8% ## Examples of the Comical Culinary trend 5 featured examples from Oct 30, 2015 to Aug 9, 2016. - [Vegan Rapper Cooking Shows](https://www.trendhunter.com/trends/cooking-show): Waka Flocka Shares His Vegan Recipes with Consumers With Video Segments (Category: Lifestyle) Implication: The rise in celebrity-driven veganism opens up opportunities for plant-based food and beverage companies to collaborate with influencers and create new product lines or recipes. - [VR Cooking Shows](https://www.trendhunter.com/trends/360-meals): The 360° Meals at Samsung Series Combines Gourmet Food with VR Technology (Category: Lifestyle) Implication: The VR industry can explore the use of VR devices and content to enhance group experiences and provide innovative culinary learning opportunities. - [Celebrity Cooking Shows](https://www.trendhunter.com/trends/celebrity-cooking): VH1 is Pairing Up Snoop Dogg & Martha Stewart for a New Cooking Show (Category: Lifestyle) Implication: Opportunity for television networks and streaming services to capitalize on the popularity of celebrity cooking shows by finding ways to bring together unlikely personalities. - [Culinary Creativity Webseries](https://www.trendhunter.com/trends/culinary-creativity): #TuTwist Stars Latinas Who Passionately Create in the Kitchen (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new food and beverage products that align with the diverse and evolving preferences of consumers. - [Latino Cooking Channels](https://www.trendhunter.com/trends/el-guzzi): El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes (Category: Lifestyle) Implication: The growth of online cooking channels like El Guzzi calls for innovative platforms that offer personalized cooking experiences, interactive tutorials, and community engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)