# Comfort Wellness Consumers turn to comforting products and services to combat stress. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 3, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/comfort-wellness ## Key Figures - Trend score: 6.0/10 - Evidence articles: 4 ## What is the Comfort Wellness trend? **Comfort Wellness:** North Americans are increasingly prioritizing simple, comforting wellness solutions that they can use at home in order to relieve stress. Comforting self-care is more common now as people continue to navigate social, political and economic uncertainties. ## The consumer insight behind the Comfort Wellness trend Recently, consumers around the world have faced unprecedented levels of uncertainty over their lifestyles and future--resulting in stress levels and mental health issues worsening. People are finding different ways to cope with the continued disruptions to their lives, and many are choosing to prioritize their mental health in both big and small ways in order to feel better. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 7, 2020 to Feb 21, 2022 - Published: Nov 3, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Comfort Wellness trend ### Comfort Wellness Consumers are prioritizing comforting wellness solutions to combat stress. ### Stress-Relieving Wellness Brands Wellness brands are using science-backed remedies to offer stress relief. ### Workstation Zen Garden Equipment Zen garden equipment is being designed for workstations to encourage daily meditation. ## What the Comfort Wellness trend means for industry ### For Self-Care Brands are creating self-care kits and skincare products to offer comfort and ease anxiety. ### For Wellness Supplements Natural wellness supplements are being utilized to help consumers achieve a calm sense of focus. ### For Office Products Office products are being designed to promote mindfulness and mediation. ## Workshop question How could your brand be a source of comfort for its customers? ## Trend signals for Comfort Wellness Trend score 6.0 out of 10, from popularity 85%, activity 83%, freshness 11%. - Popularity: 85% - Activity: 83% - Freshness: 11% ## Examples of the Comfort Wellness trend 4 featured examples from Oct 7, 2020 to Feb 21, 2022. - [Workstation Zen Garden Equipment](https://www.trendhunter.com/trends/desktop-zen-garden): This Desktop Zen Garden Encourages Daily Meditations (Category: Lifestyle) Implication: The creation and distribution of desktop zen garden accessories that promote moments of mindfulness and stress relief. - [DIY Self-Care Kits](https://www.trendhunter.com/trends/self-care-kits): The Lonely Weekend Self-care Kit Collection Shares a Tie-Dye Kit & More (Category: Pop Culture) Implication: The e-commerce industry can capitalize on the trend of self-care kits by offering a variety of pre-packaged kits and individual self-care products for consumers to purchase online. - [Stress-Relieving Wellness Brands](https://www.trendhunter.com/trends/5to9-wellness): 5to9 Wellness Uses Science-Backed Remedies to Rebalance the Mind (Category: Lifestyle) Implication: Companies in the wellness industry can innovate and develop new products incorporating natural ingredients and science-backed formulas to promote overall health and well-being. - [Comforting Daily Skincare](https://www.trendhunter.com/trends/affordable-skincare-lively): Lively's Affordable Skincare Supports the At-Home Daily Hustle (Category: Fashion) Implication: The skincare industry can capitalize on the trend of affordable skincare and at-home care by developing accessible and comforting products that cater to the needs of consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)