# Comfort Food Cosmetics Beauty brands look to familiar indulgent dishes for collection inspiration. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 15, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/comfort-food-cosmetics ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Comfort Food Cosmetics trend? **Comfort Food Cosmetics:** Proving that nostalgic branding continues to drive innovation across consumer goods categories, cosmetics brands are creating playful new collections inspired by universal comfort foods and the collective experience of enjoying them with others. ## The consumer insight behind the Comfort Food Cosmetics trend Food references in adjacent categories are emblematic of broader shared cultural experiences. This presents an inherent sentimentality that speaks specifically to consumers seeking reprieve from their adult lives. However, this nostalgia needs to be executed authentically on part of brands, especially when it's meant to target the more naturally skeptical Millennial and Gen Z generations. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 18, 2018 to Apr 15, 2019 - Published: Apr 15, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Comfort Food Cosmetics trend ### Nostalgic branding Cosmetic brands are creating playful new collections inspired by universal comfort foods and the collective experience of enjoying them with others, using nostalgic branding. ### Food-Themed cosmetics Cosmetics brands are taking inspiration from the food world to create makeup collections based around sweet and savory foods. ### Social Media Influencer Collaborations Beauty brands are collaborating with social media influencers to create food-themed makeup collections that cater to Millennial and Gen Z generations. ## What the Comfort Food Cosmetics trend means for industry ### For Cosmetics Industry The Cosmetics industry can tap into nostalgic branding to create playful new collections inspired by familiar indulgent dishes that drive innovation across consumer goods categories. ### For Food & Beverage Industry The Food and Beverage industry can benefit from the food references in adjacent categories that are emblematic of broader shared cultural experiences. ### For Influencer Marketing Industry The Influencer Marketing industry can benefit from collaborations with social media influencers to create food-themed cosmetic collections that resonate with the Millennial and Gen Z generations. ## Workshop question What cultural experience can you play up in order to satisfy the need for nostalgia-based consumer purchases? ## Trend signals for Comfort Food Cosmetics Trend score 4.3 out of 10, from popularity 66%, activity 54%, freshness 8%. - Popularity: 66% - Activity: 54% - Freshness: 8% ## Examples of the Comfort Food Cosmetics trend 4 featured examples from Sep 18, 2018 to Apr 15, 2019. - [Pizza-Themed Makeup Palettes](https://www.trendhunter.com/trends/pizza-palette): Glamlite Cosmetics' Pizza Palette Boasts 18 Boldly Colored "Toppings" (Category: Fashion) Implication: Cosmetic companies can capitalize on the trend by creating food-themed makeup palettes. - [Ramen-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/themed-makeup-collection): Samyang and Tonymoly Launched a Food-Themed Makeup Collection (Category: Fashion) Implication: The beauty industry can take advantage of the trend of food-themed makeup collections to expand their product offerings and attract a wider range of consumers. - [Brunch-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/makeup-collaboration): ColourPop & Zoella Launched a Food-Themed Makeup Collection (Category: Fashion) Implication: Cosmetic brands can leverage food-themed collaborations to create buzz and attract a wider consumer base, leading to increased sales. - [Burger-Themed Eyeshadow Palettes](https://www.trendhunter.com/trends/burger-palette): Glamlite's Burger Palette Offers Shades Like Lettuce & Tomatoes (Category: Fashion) Implication: Disruptive innovation opportunity: Tap into the growing demand for novelty and creativity in the cosmetics industry by introducing unconventional and themed makeup palettes. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)