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# Comely Connectivity
The ubiquity of connectivity calls for more home-friendly equipment.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 26, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/comely-connectivity

## Key Figures

- Trend score: 2.8/10
- Evidence articles: 5

## What is the Comely Connectivity trend?

**Comely Connectivity:** As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Oct 9, 2015 to Jun 4, 2016
- Published: Aug 26, 2016
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe

## Themes within the Comely Connectivity trend

### Attractive design of routers

Designing routers with an attractive and stylish appearance is a rising trend, enabling consumers to display their routers in their home as an object of art.

### Touchscreen interface on routers

Use of touchscreens on routers is becoming popular, providing users with an easier way to configure settings without requiring a smartphone application or web browser.

### Modular routers

Modular routers with plug-and-play capabilities and multiple functionalities are the new trend, as consumers seek products with enhanced features and flexibility.

## What the Comely Connectivity trend means for industry

### For Home connectivity equipment industry

Businesses in this industry can innovate by developing routers with advanced features like customizable shells, modular designs, and improved Wi-Fi efficiency.

### For Internet service providers

ISPs can capitalize on the trend by partnering with router manufacturers and offering value-added services like router maintenance, security, and upgrades to their customers.

### For Technology design and development industry

Companies engaged in technology design and development can develop creative designs and functionalities in the router industry, such as integrating routers with decorative vases.

## Workshop question

Today's consumer is constantly connected. How is your brand pivoting to adjust to the increasing role of IoT in peoples' daily lives?

## Trend signals for Comely Connectivity

Trend score 2.8 out of 10, from popularity 45%, activity 32%, freshness 8%.

- Popularity: 45%
- Activity: 32%
- Freshness: 8%

## Examples of the Comely Connectivity trend

5 featured examples from Oct 9, 2015 to Jun 4, 2016.

- [Touchscreen Wi-Fi Routers](https://www.trendhunter.com/trends/modern-router): The 'Starry Wi-Fi Station' is a Modern Router That Offers More Control (Category: Tech)
  Implication: The integration of touchscreens in routers presents disruptive innovation opportunities in the consumer electronics industry, enhancing user experience and functionality.
- [Customizable Router Shells](https://www.trendhunter.com/trends/onhub): Google's OnHub Router Shells Look Pretty and Keep Your Internet Stable (Category: Art & Design)
  Implication: Manufacturers of electronic devices can capitalize on the trend of aesthetically appealing technology by offering customizable designs that cater to individual tastes and preferen…
- [Magnetic Modular Vases](https://www.trendhunter.com/trends/modular-vase): PorceLAN by Rosenthal Brings Beauty to Connectivity (Category: Art & Design)
  Implication: The modular design of the vases presents opportunities for home decor companies to create customizable and versatile products.
- [Rapid Internet Routers](https://www.trendhunter.com/trends/router-system): The AmpliFi Router System Helps Optimize Your Online Experience (Category: Tech)
  Implication: Disruptive innovation opportunity in developing router systems for home use that enhance user experience.
- [Digital Security Routers](https://www.trendhunter.com/trends/veiltower): The Veiltower is Beautifully Designed to Protect Your Data (Category: Tech)
  Implication: The industry that benefits the most from the trend of making routers with built-in security features.

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- [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design)
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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
