# Combination Protection Next-generation sunscreen is found in unlikely formats. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 13, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/combination-protection ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Combination Protection trend? **Combination Protection:** As consumers become more conscious of the effects of sun exposure, they turn to combination solutions that integrate UV protection into existing routines. The variety of products that multi-functional sunscreen is being incorporated into is widening to include items like shampoos and cleansers. This progression speaks not only to the advancement in personal care, but also to the consumer desire for total protection in every step of their routines. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 12, 2016 to Sep 22, 2017 - Published: Jan 13, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Combination Protection trend ### Multi-functional sunscreen products As consumers seek total protection from sun exposure in every step of their routines, sunscreen is being incorporated into various products like shampoos and facial cleansers. ### Innovative sunscreen applications Brands are creating sunscreen products that are unexpected, such as sunscreen hair treatment, brush-on powders, and sunscreen oil serum. ### Nourishing and protective ingredients Brands are enriching sunscreen products with nourishing ingredients like essential oils and botanicals such as meadowfoam oil. ## What the Combination Protection trend means for industry ### For Personal Care The personal care industry can tap into this trend by developing multi-functional products that incorporate sunscreen protection into their existing product lines. ### For Beauty The beauty industry can explore innovative sunscreen applications to not only protect customers from sun exposure but also provide additional beauty benefits. ### For Wellness The wellness industry can focus on creating sunscreen products that not only protect but also promote overall skin health through the integration of nourishing ingredients. ## Workshop question How can you save consumers time and effort through multi-functional offerings that address multiple concerns? ## Trend signals for Combination Protection Trend score 2.2 out of 10, from popularity 36%, activity 21%, freshness 8%. - Popularity: 36% - Activity: 21% - Freshness: 8% ## Examples of the Combination Protection trend 4 featured examples from Jan 12, 2016 to Sep 22, 2017. - [Meadowfoam Sunscreen Oils](https://www.trendhunter.com/trends/supergoop): Supergoop's Sun Care Serum is Infused With Nourishing Essential Oils (Category: Fashion) Implication: The use of nourishing sunscreen oils and lightweight formulations opens up opportunities for skincare brands to create innovative solutions. - [Sunscreen Facial Cleansers](https://www.trendhunter.com/trends/the-body-care): This Face Wash from The Body Care Hydrates, Cleanses and Protects (Category: Fashion) Implication: The skincare industry can take advantage of the growing demand for multi-functional products by developing innovative skincare solutions that combine different benefits in a singl… - [Brush-On Protective Powders](https://www.trendhunter.com/trends/setting-powder): Supergoop!'s Sweat-Resistant Setting Powder Offers UV Protection (Category: Fashion) Implication: Companies in the beauty and personal care industry can explore the trend of developing multi-functional, mineral-based sun protection products and packaging innovations. - [Hair-Protecting Sunscreens](https://www.trendhunter.com/trends/oriental-princess): Oriental Princess' Cuticle Hair Treatment Includes Sunscreen Protection (Category: Fashion) Implication: Incorporating hair-sunscreen products in hair care lineups presents an innovative opportunity for personal care manufacturers to create differentiated products that cater to the g… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)