# Colored Cosmetic Color-changing properties in skincare items enhance their value. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 14, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/colored-cosmetic ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Colored Cosmetic trend? **Colored Cosmetic:** Products designed to treat the facial and lip areas are being produced with color-changing effects. Such ingredients offer two areas of value to the items, the first being the experimental nature of aesthetic changes in products during application, and the second being that their perceived effectiveness is enhanced as they appear to change properties. ## At a Glance - Evidence: 4 featured examples - Articles from: May 20, 2017 to Aug 14, 2018 - Published: Aug 14, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Colored Cosmetic trend ### Color-Changing Products Developing products that change color upon application can enhance its perceived effectiveness. ### Prebiotic Skincare Addressing the bacteria on the skin surface can help promote healthy skin and slow down visible signs of aging. ### Lip Revitalization Developing lip treatments that hydrate, color-adjust and complement each wearer's unique skin chemistry. ## What the Colored Cosmetic trend means for industry ### For Beauty Industry Innovations in skincare and makeup that enhance the effectiveness of the product can differentiate a company from its competitors. ### For Wearable Technology Industry Creating wearables that are fashionable, informative and enhance safety can serve as ideal solutions for many types of consumers. ### For Health and Wellness Industry Developing products like prebiotic supplements and skincare can help promote healthy skin, and by extension, a healthy body. ## Workshop question What experimental element could your brand add to one of its products/services? ## Trend signals for Colored Cosmetic Trend score 4.8 out of 10, from popularity 76%, activity 60%, freshness 8%. - Popularity: 76% - Activity: 60% - Freshness: 8% ## Examples of the Colored Cosmetic trend 4 featured examples from May 20, 2017 to Aug 14, 2018. - [Color-Changing Lip Oils](https://www.trendhunter.com/trends/lip-oil): MAC's Range of Lip Glosses Change Hues Depending on the User's pH Levels (Category: Fashion) Implication: The beauty and personal care industry can benefit from the innovation of color-changing and long-lasting lip products. - [Color-Changing UV Ray Tattoos](https://www.trendhunter.com/trends/logicink): LogicInk's Stick-On Tattoo Changes from White to Purple (Category: Lifestyle) Implication: Incorporating UV-activated color-changing technology into clothing and accessories presents a disruptive innovation opportunity for the fashion and beauty industry. - [Lip-Reviving Treatments](https://www.trendhunter.com/trends/je-ne-sais-quoi): IT Cosmetic's Je Ne Sais Quoi Lip Innovation Transforms Upon Application (Category: Fashion) Implication: The beauty industry can seize disruptive innovation opportunities by creating transformative lip treatments and customizable lip colors that enhance the consumer experience. - [Color-Changing Prebiotic Masks](https://www.trendhunter.com/trends/balancing-mask): Algenist's ALIVE Prebiotic Balancing Mask Targets Skin Imbalances (Category: Fashion) Implication: The skincare industry can explore the development of innovative products that use color-changing technology and incorporate prebiotic and probiotic ingredients. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)