# Color-Changing Hygiene Color-changing technology is used to reassure consumers. By [Kaitlyn McKenna](https://www.trendhunter.com/Kaitlynmck) | Published Feb 11, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/colorchanging-hygiene ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Color-Changing Hygiene trend? **Color-Changing Hygiene:** Color-changing hygiene products are on the rise as the ongoing pandemic has increased people’s dedication to rigorous sanitation practices. Color is used to signify the presence of bacteria or the effectiveness of a certain product and acts as a visual marker of safety to reassure consumers. ## The consumer insight behind the Color-Changing Hygiene trend A heightened awareness of and anxiety surrounding sanitation practices has resulted in a desire for products that keep people safe and just as importantly, make people feel safe. Enhanced hygiene and cleanliness standards will likely be a lasting result of COVID-19 for many people. These consumers will seek out hygiene products that provide a sense of security and confidence in their effectiveness. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 18, 2020 to Apr 21, 2023 - Published: Feb 11, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Color-Changing Hygiene trend ### Color-Changing Hygiene The rise of color-changing hygiene products as a visual marker of safety to reassure consumers offers opportunities for enhanced hygiene and cleanliness standards that provide a sense of security and confidence in their effectiveness. ### Smart Packaging The development of high-tech color-changing food indicators and its potential uses for pharmaceutical and cosmetic companies suggests emerging opportunities for smart packaging solutions. ### Color-Changing Technology The development of various products that employ color-changing technology, such as the TEAL respirator and the Crest Kids Color Changing Toothpaste, opens up opportunities for innovative personal care and health solutions. ## What the Color-Changing Hygiene trend means for industry ### For Healthcare The rise of color-changing hygiene products and wearable health technology presents opportunities for innovative healthcare solutions. ### For Packaging The development of high-tech color-changing food indicators offers significant opportunities for smart packaging solutions. ### For Consumer Goods The emergence of color-changing products, such as toothbrushes, sandals, and wound dressings provide opportunities for unique and innovative personal care and lifestyle products. ## Workshop question How can your brand ease the COVID-related anxieties of consumers? ## Trend signals for Color-Changing Hygiene Trend score 4.7 out of 10, from popularity 68%, activity 58%, freshness 15%. - Popularity: 68% - Activity: 58% - Freshness: 15% ## Examples of the Color-Changing Hygiene trend 8 featured examples from Jun 18, 2020 to Apr 21, 2023. - [Color-Changing Toothbrushes](https://www.trendhunter.com/trends/switch-toothbrush): The 'Switch' Toothbrush Visually Indicates When it's Worn Out (Category: Eco) Implication: Companies in the oral care industry can integrate sustainable materials and innovative technology into their products, providing eco-friendly alternatives to traditional oral care… - [Color-Changing Toothpastes](https://www.trendhunter.com/trends/crest-kids-color-changing-toothpaste): Crest Kids Color Changing Toothpaste Encourages Brushing for Longer (Category: Lifestyle) Implication: Oral care brands could incorporate color-changing technology into a range of products to encourage healthy brushing habits from an early age. - [Color-Changing Wound Dressings](https://www.trendhunter.com/trends/colorchanging-wound-dressings): This Dressing Turns From Yellow to Blue Upon Detecting Infection (Category: Lifestyle) Implication: Medical device manufacturers can leverage color-changing technology to develop innovative new products or improve current offerings, including wearables and implants. - [Antibacterial Color-Changing Towels](https://www.trendhunter.com/trends/mizu-towel): The Mizu Towel Lets You know When it's Dirty (Category: Art & Design) Implication: Opportunity for the home textiles industry to develop antibacterial towels and quick-dry towels to meet consumer demand for hygienic and efficient products. - [Heat-Reactive Sandals](https://www.trendhunter.com/trends/heat-reactive-sandals): Havaianas & MARKET Created Color-Changing Thermo-Reactive Flip-Flops (Category: Fashion) Implication: The heat-reactive sandal collaboration between Havaianas and MARKET shows potential for innovation in the footwear industry. - [Color-Changing Face Masks](https://www.trendhunter.com/trends/teal-respirator): The TEAL Respirator Changes Color When Worn Correctly (Category: Lifestyle) Implication: Color-changing face masks can improve compliance and effectiveness in healthcare settings. - [Color-Changing Freshness Indicators](https://www.trendhunter.com/trends/freshness-indicator): Bizongo's Improving the User Experience in the Food Industry (Category: Lifestyle) Implication: Bizongo's color-changing freshness indicators offer opportunities for food companies to innovate and improve the user experience while reducing food waste. - [Colorful Foaming Hand Soaps](https://www.trendhunter.com/trends/clean-with-color): Clean With Color Makes Cleansing Fun and Effective or Kids (Category: Fashion) Implication: Clean With Color caters to the personal care industry by offering innovative products that make cleansing an enjoyable and interactive experience for kids. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)