# Color-Blocked Retail Retailers use vivid colors to give the impression of experiential design. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 3, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/colorblocked-retail ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Color-Blocked Retail trend? **Color-Blocked Retail:** Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors. ## The consumer insight behind the Color-Blocked Retail trend Millennial and Gen Z consumers value brands that cater to their preferences for aesthetically pleasing retail locations. This demographic prefers locations with artistic layouts because they often makes their purchasing experience social media friendly, which can also encourage younger consumers to be less reliant on e-commerce. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 25 to Jul 2, 2019 - Published: Jul 3, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Color-Blocked Retail trend ### Experiential Design Using vivid colors to give the impression of experiential design ### CBD-infused beverages Beverage pop-ups offer CBD-infused sparkling water, which helps to create balance in the body and clarity in the mind ### Color-Based Settings Using color as a curation tool to showcase products arranged by hue ## What the Color-Blocked Retail trend means for industry ### For Retail Industry Integrating experiential design and color curation to engage customers and enhance brand image ### For Food and Beverage Industry Incorporating CBD-infused beverages as a healthier alternative and offering colorful, visually appealing products ### For Technology Industry Designing multi-sensory experiences using digital displays and other technology to share color-centric content ## Workshop question How could your brand better employ color to draw customers in? ## Trend signals for Color-Blocked Retail Trend score 5.8 out of 10, from popularity 83%, activity 83%, freshness 8%. - Popularity: 83% - Activity: 83% - Freshness: 8% ## Examples of the Color-Blocked Retail trend 4 featured examples from Jan 25 to Jul 2, 2019. - [Color-Coordinated Shop-in-Shops](https://www.trendhunter.com/trends/story-at-macys): STORY at Macy’s Encourages Exploration Through Color (Category: Art & Design) Implication: Integrating technology and immersive experiences into the retail space can provide a competitive advantage and improve the customer experience. - [Rebalancing Beverage Pop-Ups](https://www.trendhunter.com/trends/beverage-popup): 'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages (Category: Marketing) Implication: CBD and adaptogens can be incorporated into a variety of beverages to appeal to health-conscious consumers. - [Promotional Afternoon Tea Gatherings](https://www.trendhunter.com/trends/afternoon-tea-gathering): The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up (Category: Luxury) Implication: Hotels and resorts can collaborate with luxury brands to create unique dining experiences that attract guests and enhance their stay. - [Color-Centric Cafes](https://www.trendhunter.com/trends/cafe-oled): LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries (Category: Lifestyle) Implication: The use of color-centric experiences in cafes can disrupt the traditional dining industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)