# Collectible Luxury Designers aim to enhance engagement by collaborating with pop cultural trends. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 28, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/colllectible-luxury ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Collectible Luxury trend? **Collectible Luxury:** Luxury fashion brands are offering collectible items influenced by pop culture in order to better engage Millennial and Gen Z demographics. This slow but crucial shift comes as these brands seek to achieve the accessibility that fast fashion brands have so easily adopted, if not in cost then in cultural relevance. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 20, 2016 to Dec 8, 2017 - Published: Dec 28, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Collectible Luxury trend ### Themed Collectibles Different industries are offering themed collectibles as a way to celebrate and showcase their appreciation for certain pop culture references. ## What the Collectible Luxury trend means for industry ### For Marketing and Advertising The potential profitability of pop culture merchandise is driving brands to collaborate with franchises in order to reach younger consumers. ## Workshop question How can your brand attract overlooked demographics? ## Trend signals for Collectible Luxury Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 8%. - Popularity: 63% - Activity: 58% - Freshness: 8% ## Examples of the Collectible Luxury trend 5 featured examples from Sep 20, 2016 to Dec 8, 2017. - [Designer Sci-Fi Footwear](https://www.trendhunter.com/trends/star-wars-shoe): Christian Louboutin Created a Themed Star Wars Shoe Collection (Category: Fashion) Implication: Fashion brands can explore collaborations with popular franchises to create themed and unique fashion pieces. - [Bridal Gown Dolls](https://www.trendhunter.com/trends/bridal-barbie): The Oscar de la Renta Bridal Barbie Wears a Designer Wedding Dress (Category: Life-Stages) Implication: Manufacturers can explore partnerships with fashion houses to create designer dolls and capitalize on the demand for fashion-inspired toys. - [Colombian Drug Lord Hoodies](https://www.trendhunter.com/trends/narcos-hoodie): ih nom uh nit Expanded on Its TV-Inspired Apparel with a Narcos Hoodie (Category: Fashion) Implication: The fashion industry can take advantage of the trend of TV-inspired apparel and celebrity face prints to create unique designs that appeal to consumers. - [Modern Mystery Hoodies](https://www.trendhunter.com/trends/stranger-things-theme): 'ih nom uh nit' Designed Apparel Surrounding a Stranger Things Theme (Category: Fashion) Implication: The fashion industry can capitalize on the trend of creating pop-culture centered apparel to offer fashionable and trendy clothing pieces and attract a younger demographic. - [Iconic Producer Duo Pop-Ups](https://www.trendhunter.com/trends/daft-punk-popup): The Daft Punk Pop-Up in Hollywood Will Feature Exclusive Merchandise (Category: Fashion) Implication: Fashion brands can collaborate with musicians or artists to create unique apparel and accessories that can be released as limited-edition merchandise through pop-up shops. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)