# Collegiate Catalyzation The nuanced difficulties of post-secondary life are tackled by brands. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 16, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/collegiate-catalyzation ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Collegiate Catalyzation trend? **Collegiate Catalyzation:** Though post-secondary education can cause quite a financial strain, the social, mental, and potential physical threat of college campuses is often left unacknowledged. Brands are stepping in to help students tackle the nuanced difficulties of this phase in life. This is especially effective for new Gen Z students who respond well to brand authenticity, and are open to use of external resources for everyday education. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 1, 2016 to Jan 11, 2017 - Published: Jan 16, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Collegiate Catalyzation trend ### Safety-Focused Social Apps Brands are stepping in to address safety concerns on college campuses by creating social apps that utilize a clique system to encourage students to meet new people and return together for added safety. ### Student Marketplaces Platforms like 'Tradeversity' are emerging to allow college students to sell their personal items to cover expenses, presenting disruptive innovation opportunities for online marketplaces designed for specific niche markets. ### College Consent Campaigns The 'Consent. Ask For It.' campaign spearheaded by brands like Trojan and YouTuber Laci Green highlight the need for colleges to engage in positive sexual education and supports disruptive innovation opportunities for organizations that can bring important social issues into the public discourse. ## What the Collegiate Catalyzation trend means for industry ### For Mobile App Development The emergence of clique-based apps for college students presents opportunities for mobile app developers to create other safety-focused apps for vulnerable populations. ### For Online Marketplaces The creation of specialized marketplaces like 'Tradeversity' for students indicates a growing niche market in online marketplaces and opportunities for businesses to build such platforms for specific groups of people. ### For Sex Education College consent campaigns driven by organizations like Trojan and featuring social media influencers like Laci Green demonstrate continuing opportunities and a need to provide sex education and awareness to promote a more culture of consent on college campuses. ## Workshop question How can you better customize your product or service to suit your consumers needs? ## Trend signals for Collegiate Catalyzation Trend score 2.5 out of 10, from popularity 36%, activity 31%, freshness 8%. - Popularity: 36% - Activity: 31% - Freshness: 8% ## Examples of the Collegiate Catalyzation trend 4 featured examples from Oct 1, 2016 to Jan 11, 2017. - [College Consent Campaigns](https://www.trendhunter.com/trends/consent-ask-for-it): Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.' (Category: Social Good) Implication: Disruptive innovation opportunities for companies in sexual education to create comprehensive consent education programs for college students. - [Stress-Relieving Coloring Campaigns](https://www.trendhunter.com/trends/art-with-edge): The Art with Edge Campaign Helped Students Relieve Exam Stress (Category: Marketing) Implication: The art supplies industry can leverage the adult coloring trend by developing innovative and high-quality coloring products specifically targeting adults. - [Safety-Focused Social Apps](https://www.trendhunter.com/trends/safely-meet-new-people): The Klique App Helps You Safely Meet New People On Campus (Category: Tech) Implication: Safety-focused dating apps could gain a competitive edge by prioritizing the safety and well-being of their users. - [College Student Marketplaces](https://www.trendhunter.com/trends/sell-items): 'Tradeversity' Markets to Students to Sell Items to Cover Expenses (Category: Tech) Implication: Higher education institutions are partnering with marketplaces like Tradeversity, giving them access to a large market of students and offering a valuable service to their student… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)