# Collective Packaging Bold, unified packaging schemes contribute to brand narratives. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 26, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/collective-packaging ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Collective Packaging trend? **Collective Packaging:** Collective packaging schemes that unify a brand's product range seek to engage consumers by establishing the brand as a larger movement. Often incorporating dynamic primary color schemes complemented by simple, fuss-free fonts, such packaging schemes communicate that the product range is a single cohesive offering unified by the brand's values and mission. This progression speaks to the interest in the prescriptive branding that fosters trust and establishes shared values between consumer and brand. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 27 to Oct 8, 2015 - Published: Nov 26, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Collective Packaging trend ### Collective Packaging Unifying brand product range to establish a larger movement that fosters trust and shared values between consumers and the brand. ### Eco-conscious Branding Emphasizing sustainability and natural ingredients as innovative brand propositions. ### Streamlined Visual Branding Creating sleek and contemporary visual brand identities that communicate essential and excellence. ## What the Collective Packaging trend means for industry ### For Beauty Using sustainable and natural ingredients to foster trust and shared values between consumers and beauty brands. ### For Food and Beverage Creating vibrant and eye-catching packaging schemes that goes a long way in establishing a correlating identity system to differentiate products in the market. ### For Consumer Goods Applying aspirational lifestyle aesthetics and streamlined solutions to products and services to offer a place in the daily life. ## Workshop question What does the marketing materials and packaging attached to your product say about your brand? ## Trend signals for Collective Packaging Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%. - Popularity: 44% - Activity: 45% - Freshness: 8% ## Examples of the Collective Packaging trend 4 featured examples from Apr 27 to Oct 8, 2015. - [Energetic Chocolatier Branding](https://www.trendhunter.com/trends/bolonaf): Bolonaf Chocolate is an Artisanal Range Handmade in Philadelphia (Category: Lifestyle) Implication: Exploring innovative packaging designs and emphasizing the craftsmanship behind handmade chocolate products. - [Simple Milk Carton Branding](https://www.trendhunter.com/trends/milk-carton): Nutrilait Boasts a New Dynamic Visual Branding Scheme by TAXI (Category: Lifestyle) Implication: Food and beverage companies can create a fresh and modern image by introducing updated product packaging and branding schemes. - [Herbal Cosmetics Branding](https://www.trendhunter.com/trends/herbal-cosmetics-branding): The Ahal Beauty Line is Eco-Conscious and Indulgent (Category: Fashion) Implication: The beauty products industry can seize the opportunity to invest in sustainable ingredients and technology integration to meet the rising demand for eco-conscious and effective co… - [English Elemental Skincare](https://www.trendhunter.com/trends/scaramouche-and-fandango): Scaramouche and Fandango is an Inspired Men's Beauty Range (Category: Marketing) Implication: Potential for new product lines and brands focused on men's skincare. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)