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# Collective Crafts
Making art activities more fun, parents turn to social crafting activities.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 12, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/collective-crafts

## Key Figures

- Trend score: 3.5/10
- Evidence articles: 5

## What is the Collective Crafts trend?

**Collective Crafts:** Encouraging creativity, particularly among kids, can be challenging, prompting parents to turn to more social art experiences. Using subscription services and crafting kits to provide DIY activities that are suitable for a group, parents are seeking to not only make arts and crafts more entertaining, but also to encourage individual creativity in a more routine way.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Jul 17, 2014 to Sep 12, 2015
- Published: Mar 12, 2015
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Collective Crafts trend

### Craft Subscription Kits

Subscription services offering craft kits are making DIY activities more entertaining and environmentally conscious for children and families

### Educational Toy Subscriptions

Toy subscription services that offer themed and customized products are changing the way children play and learn

### Child Authorship Platforms

Online platforms that catch children's interest in reading and writing, and teach them about self-publishing

## What the Collective Crafts trend means for industry

### For Toy Industry

The use of crafts and toy subscription services has great potential in revolutionizing the industry with a focus on education and sustainability

### For Publishing and Self-Publishing

Child authorship platforms have the potential to promote literacy schools while allowing children to develop key skills for creativity and self-expression

### For Robotics Education

Robot building subscriptions aim to make robotics more engaging for children and help them learn new skills in the field

## Trend signals for Collective Crafts

Trend score 3.5 out of 10, from popularity 45%, activity 51%, freshness 8%.

- Popularity: 45%
- Activity: 51%
- Freshness: 8%

## Examples of the Collective Crafts trend

5 featured examples from Jul 17, 2014 to Sep 12, 2015.

- [Educational Craft Subscriptions](https://www.trendhunter.com/trends/activity-boxes): Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability (Category: Eco)
  Implication: Online retailers can explore the niche market of educational craft subscription boxes, offering a convenient way for parents to engage their children in creative and educational a…
- [Child Author Kits](https://www.trendhunter.com/trends/child-author): Lulu.com's 'IlluStory Junior' Lets Kids Write, Draw and Publish a Paperback (Category: Life-Stages)
  Implication: Publishing companies can explore creating a line of self-publishing kits designed for children to help foster literacy and creativity.
- [DIY Kite Kits](https://www.trendhunter.com/trends/kite-making-kit): Aeroplay Kites is a Kite Making Kit with All the Supplies to Get You Flying High (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Integrate technology and interactive features into traditional toys to enhance the play experience and capture the attention of tech-savvy kids.
- [Robot Building Subscriptions](https://www.trendhunter.com/trends/robot-building): This Service Delivers a New Robot Part Each Month (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Create subscription models in various industries that deliver new products or experiences to customers on a recurring basis.
- [Girly Toy Subscriptions](https://www.trendhunter.com/trends/toy-subscription): The Nerd Block Jr Girl Pack Features Pop Culture Themed Products (Category: Life-Stages)
  Implication: Toy subscription boxes can take advantage of the growing trend of customized consumer goods to offer personalized toys and games.

## Recent trend clusters

- [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

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All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
