# Collagen Menu Restaurants and cafes highlight collagen in their menu items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 24, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/collagen-menu ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Collagen Menu trend? **Collagen Menu:** With collagen's popularity in the CPG space, brands in the restaurant business are highlighting their collagen-heavy dishes. Though collagen is a common ingredient, the fact that restaurant brands are emphasizing their use of it speaks to the growing need for brands to speak to wellness-minded and "foodie" consumers. ## The consumer insight behind the Collagen Menu trend For foodie consumers, experimenting with global cuisines they haven't previously tried isn't always enough. Consumers that subscribe to foodie culture are often seeking elevated versions of classic items they're already accustomed to. Often, this translates to added and unique health benefits, so they can indulge without feeling guilty. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 24, 2017 to Aug 21, 2019 - Published: May 24, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Collagen Menu trend ### Wellness-focused cuisine With the growing need for brands to speak to wellness-minded and 'foodie' consumers, restaurant brands are emphasizing the use of wellness ingredients in the dishes. ### Functional beverages Brands are innovating with unique, nutrition-rich beverages that offer both health benefits and an Instagram-friendly aesthetic. ### Keto-friendly options Smoothie King recently launched keto-friendly smoothies, featuring less than 10g of carbs and packed with high protein and fat, catering to the growing keto-based lifestyle trend. ## What the Collagen Menu trend means for industry ### For Food and Beverage The food and beverage industry has an opportunity to create wellness-focused and visually appealing cuisine, and to offer functional beverages with added health benefits. ### For Fitness The fitness industry can leverage the keto-based lifestyle trend, and incentivize physical activity through promotions that offer free health-focused food options. ### For Health and Wellness The health and wellness industry can capitalize on the popularity of functional beverages and create innovative products that cater to the demand for healthy and visually appealing options. ## Workshop question How can your brand better speak to consumers' growing demand for wellness-based rituals? ## Trend signals for Collagen Menu Trend score 2.9 out of 10, from popularity 47%, activity 31%, freshness 8%. - Popularity: 47% - Activity: 31% - Freshness: 8% ## Examples of the Collagen Menu trend 5 featured examples from Oct 24, 2017 to Aug 21, 2019. - [Vibrant Blue-Hued Dressings](https://www.trendhunter.com/trends/kenko-ocean-blue): The Kenko Ocean Blue Salad Dressing is Colored with Spirulina (Category: Lifestyle) Implication: Food manufacturers can explore the innovation of creating food products with unique and visually appealing features, such as colorful spirulina-infused dressings. - [Rich Keto-Friendly Smoothies](https://www.trendhunter.com/trends/keto-champ): Smoothie King Recently Launched the Keto Champ Smoothie (Category: Marketing) Implication: Smoothie franchises can benefit from the demand for keto-friendly smoothies by incorporating such offerings into their menus and attracting health-conscious customers. - [Kelp-Topped Lattes](https://www.trendhunter.com/trends/merbabe-latte): The Merbabe Latte Features Nutritious Ingredients and a Playful Design (Category: Lifestyle) Implication: Cafes and juice bars can capitalize on the demand for health-focused beverages by offering unique and nutritious options like the Merbabe Latte. - [Bone Broth Waffles](https://www.trendhunter.com/trends/bone-broth-waffles): The Osso Good Café Serves Waffles Made with Its Signature Bone Broth (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating bone broth into recipes and creating new bone broth-based products. - [Bone Broth Smoothies](https://www.trendhunter.com/trends/drink-bone-broth): Brodo's 'Brothie' Offers a New Way to Drink Bone Broth (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the bone broth smoothie trend by developing and marketing innovative products that combine bone broth with other natural ingredien… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)