# Collagen Marketing Foods that always included collagen are highlighting it as an added benefit. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 11, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/collagen-marketing ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Collagen Marketing trend? **Collagen Marketing:** Food items like broth and jerky have always included collagen for the very fact that they're meat-based, but with the continued collagen "craze," brands that create such items by highlighting the fact that they have collagen in them. This shift in marketing plays on the popularity of fad diets and allows for brands to reframe how their traditional products are perceived by consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: May 31, 2018 to Mar 6, 2019 - Published: Jan 11, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Collagen Marketing trend ### Collagen Marketing Highlighting collagen in traditional food items is a new marketing trend that takes advantage of the popularity of fad diets. ### Bone Broth Beverages The trend of bone broth beverages continues to grow, with new innovations, such as Brodo's Brothies, offering consumers a new way to enjoy the drink's immune-support and healing compounds. ### Animal protein-based wellness products Wellness food items like Bonafide Provisions' bone broth soups and turkey bone broths are a new product category that targets non-vegetarians who are looking for animal protein-based health and wellness products. ## What the Collagen Marketing trend means for industry ### For Food and Beverage The trend toward highlighting functional, healing compounds in food and beverage products continues to grow. ### For Health and Wellness The popularity of bone broth products highlights the importance of gut health, immune-support, and overall body nourishment. ### For Marketing and Advertising Collagen marketing trend provides an opportunity for advertising and marketing professionals to reframe traditional products and appeal to health-conscious consumers in new ways. ## Workshop question How could your brand change the way in which one of its product/services is perceived by consumers? ## Trend signals for Collagen Marketing Trend score 2.4 out of 10, from popularity 33%, activity 31%, freshness 8%. - Popularity: 33% - Activity: 31% - Freshness: 8% ## Examples of the Collagen Marketing trend 5 featured examples from May 31, 2018 to Mar 6, 2019. - [Paleo-Friendly Turkey Bone Broths](https://www.trendhunter.com/trends/turkey-bone-broth): Bonafide Provisions' Turkey-Infused Product is 100% Organic (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to create more innovative bone broth products that cater to specific dietary needs and preferences. - [Comforting Bone Broth Soups](https://www.trendhunter.com/trends/bonafide-provisions-organic-broccoli-cheddar-soup): The Bonafide Provisions Organic Broccoli Cheddar Soup is Satisfying (Category: Lifestyle) Implication: Food companies can explore creating more beneficial comfort food products to satisfy consumer demand. - [Hearty Bone Broth Soups](https://www.trendhunter.com/trends/bone-broth-soup): Bonafide Provisions Makes Bone Broth-Based "Collagen-Powered Soups" (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of bone broth-based soups to develop innovative products that cater to the growing demand for healthy and nutrient-dense food… - [Collagen-Enriched Jerkies](https://www.trendhunter.com/trends/country-archer-jerky-co): The New Country Archer Jerky Co. Bars Come in Three Varieties (Category: Lifestyle) Implication: The health food and snacks industry can tap into the trend of protein-enriched snacks by creating a range of products that provide both nutrition and convenience. - [Bone Broth Smoothies](https://www.trendhunter.com/trends/drink-bone-broth): Brodo's 'Brothie' Offers a New Way to Drink Bone Broth (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the bone broth smoothie trend by developing and marketing innovative products that combine bone broth with other natural ingredien… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)