# Collagen Lip Brands replicate lip-plumping procedures with collagen-based lip products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 17, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/collagen-lip ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Collagen Lip trend? **Collagen Lip:** With plump lips still being in-style, brands are offering topical treatments that enhance the appearance of lips through the use of collagen. These products give consumers alternatives to more invasive treatments on the market. ## The consumer insight behind the Collagen Lip trend Social media drives most aesthetic, fashion and beauty trends, and Millennials and Gen Z in-particular are influenced by influencers and peers on these platforms. Brands that are able to replicate the trends that have become so popular online are going to be appealing to these demographics. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 28, 2020 to Dec 15, 2021 - Published: Dec 17, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Collagen Lip trend ### Collagen-Based Lip Products Brands are offering topical treatments that enhance the appearance of lips through the use of collagen ### Nourishing Tinted Lip Balms Brands are providing tinted lip balms infused with ingredients like shea butter, collagen, meadowfoam seed oil and vitamin E ### Lip Plumping Products Brands are creating lip plumping products that visibly increase lip volume and decrease lines with consistent use ## What the Collagen Lip trend means for industry ### For Beauty Industry The beauty industry is always in need of new products that satisfy the changing needs and demands of consumers ### For Cosmetics Industry The cosmetics industry is continuously evaluating trends in order to stay ahead of the competition and offer the latest innovations ### For Fashion Industry The fashion industry is influenced by the latest beauty trends as they are an integral part of overall look and style ## Workshop question What's a popular social media trend that your brand could align itself with? ## Trend signals for Collagen Lip Trend score 3.0 out of 10, from popularity 41%, activity 39%, freshness 11%. - Popularity: 41% - Activity: 39% - Freshness: 11% ## Examples of the Collagen Lip trend 4 featured examples from Nov 28, 2020 to Dec 15, 2021. - [Collagen-Stimulating Lip Glosses](https://www.trendhunter.com/trends/forget-the-filler): Lawless' Forget the Filler Trio Visibly Increases Lip Volume (Category: Fashion) Implication: Opportunity for disruptive innovation in the beauty and personal care industry in developing clean, vegan, and natural lip plumping products. - [5-in-1 Tinted Glosses](https://www.trendhunter.com/trends/tinted-gloss): IT Cosmetics' Pillow Lips Solid Serum is a "Mask-Friendly Solution" (Category: Fashion) Implication: The cosmetic industry can benefit from creating more hydrating, mask-friendly, and multi-functional products like IT Cosmetics' Pillow Lips Solid Serum. - [Moisturizing Tinted Lip Balms](https://www.trendhunter.com/trends/sunnies-faces-tinted-lip): Sunnies Face's Tinted Lip Balms Arrive in 6 Shades (Category: Fashion) Implication: The beauty and cosmetics industry can capitalize on the trend of tinted lip balms by expanding their product line to include comfortable and nourishing options for consumers. - [Deeply Moisturizing Lip Balms](https://www.trendhunter.com/trends/deeply-moisturizing-lip-balm): Augustinus Bader Launches a New Product for the Lips (Category: Fashion) Implication: The beauty industry can invest in research and development of deeply moisturizing lip balms with innovative ingredients and formulations like Augustinus Bader's TFC8 and plant-der… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)