# Collagen Haircare Brands infuse collagen into topical hair care products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 13, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/collagen-haircare ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Collagen Haircare trend? **Collagen Haircare:** Collagen is an increasingly popular ingredient in the hair and skincare industries, with brands often creating topical or ingestible products that contain it. Where once collagen that improved hair was largely from edible items, brands in this industry are increasingly incorporating the ingredient into topical haircare products. ## The consumer insight behind the Collagen Haircare trend Consumers are increasingly seeking out natural and effective forms of self-care as they turn to their wellness routines as a form of escapism. The appeal of "natural" ingredients comes from the consumer desire to approach their well-being in an all-encompassing way. The growth in knowledge that comes with the digital age has brought on a push for natural products or ingredients that work in conjunction with medically backed forms of self-care. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 18, 2018 to Mar 20, 2020 - Published: Jan 13, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Collagen Haircare trend ### Natural Ingredients Consumers seek out natural and effective forms of self-care as they turn to their wellness routines as a form of escapism, creating opportunities for natural, plant-based, and sustainable ingredients. ### Functional Haircare Products Brands are incorporating popular skincare ingredients into hair products to deliver the benefits consumers have become familiar with, providing opportunities for haircare to enhance functionalities and address specific concerns. ### Collagen-Infused Haircare Collagen is an increasingly popular ingredient in the hair and skincare industries, with brands incorporating collagen protein to add volume to hair, creating opportunities for products that deliver anti-aging benefits and promoting healthy and full hair. ## What the Collagen Haircare trend means for industry ### For Beauty and Personal Care The use of natural and sustainable ingredients, functional products, and collagen-infused haircare is changing the beauty and personal care industry, creating opportunities for innovation and disruption in formulations, packaging, and branding. ### For Health and Wellness Consumers' desire for natural and effective forms of self-care, and the growth in knowledge that comes with the digital age, are driving the health and wellness industry, creating opportunities for innovative and personalized wellness products and services. ### For Packaging and Sustainability Sustainable ingredients and packaging, and non-aerosol alternatives, are gaining traction in the beauty and personal care industry, creating opportunities for eco-friendly solutions and circular economy models. ## Workshop question How could your brand offer more natural solutions for its customers? ## Trend signals for Collagen Haircare Trend score 2.9 out of 10, from popularity 41%, activity 37%, freshness 9%. - Popularity: 41% - Activity: 37% - Freshness: 9% ## Examples of the Collagen Haircare trend 5 featured examples from Apr 18, 2018 to Mar 20, 2020. - [Thickening Collagen Shampoos](https://www.trendhunter.com/trends/biotin-collagen-shampoo): OGX's Biotin & Collagen Shampoo Creates Fuller, Healthier Hair (Category: Fashion) Implication: The beauty industry can explore the potential of incorporating popular skincare ingredients into hair products. - [Collagen-Infused Haircare](https://www.trendhunter.com/trends/infused-shampoo): Suave Professionals' Infused Shampoo & Conditioner are Plumping (Category: Fashion) Implication: The haircare industry has an opportunity to explore the use of collagen-infused products to offer solutions for volume, hair protein building, and anti-aging benefits. - [Bamboo Fiber-Infused Hairsprays](https://www.trendhunter.com/trends/bodifying-bamboo-fiber-full-big-hair-spray): OGX Unvieled the Bodifying + Bamboo Fiber Full Big Hairspray (Category: Fashion) Implication: Disruptive innovation opportunity: Innovate new beauty and personal care products that incorporate bamboo fiber and plant collagen for improved results. - [Functional Dry Shampoos](https://www.trendhunter.com/trends/dry-shampoo-collection): Batiste Added Even More Benefits to Its Dry Shampoo Collection (Category: Fashion) Implication: Haircare industry can explore the potential of functional dry shampoos with added benefits. - [Collagen-Infused Hemp Hairsprays](https://www.trendhunter.com/trends/non-aerosol-hairspray): Pacifica's Non-Aerosol Hairspray is Infused with Vegan Collagen (Category: Fashion) Implication: Disruptive innovation opportunity: Revolutionize personal care products by incorporating hemp, collagen, and other natural ingredients into hair care, skincare, and other beauty i… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)