# Merchandised Lodging Luxury brands team up with hotels to combine comfort with product engagement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 4, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/collaborative-retail ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Merchandised Lodging trend? **Merchandised Lodging:** Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury retailers are utilizing hotel chains to feature their products in a more subtle manner, allowing individuals to analyze, engage and interact with retail goods in a more relaxed and comforting setting. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 6, 2013 to Oct 21, 2015 - Published: Jun 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Merchandised Lodging trend ### Merchandising in Luxury Lodging Working with hotels to feature products in more relaxed and comforting settings. ### Collaborative In-Store Experience Brands turning to unlikely partnerships to heighten consumer interaction with more excitement. ### Luxury Hotel Amenities Providing guests with high-end noise-canceling headphones, tailor-made vehicles, and couture-branded spas. ## What the Merchandised Lodging trend means for industry ### For Hospitality The hotel industry continues to redefine the customer experience through novel retail collaborations and exclusive amenities. ### For Luxury Goods Collaborating with hotels to merge brand aesthetics and engage customers in unexpected ways. ### For Consumer Electronics Headphones are a popular hotel amenity, now featuring high-end noise cancelling options, and even pop-up shops and in-room visual concierge services. ## Trend signals for Merchandised Lodging Trend score 3.6 out of 10, from popularity 52%, activity 48%, freshness 8%. - Popularity: 52% - Activity: 48% - Freshness: 8% ## Examples of the Merchandised Lodging trend 7 featured examples from Mar 6, 2013 to Oct 21, 2015. - [Hotel-Jeweler Partnerships](https://www.trendhunter.com/trends/mandarin-oriental-new-york-engaging-escape): The Mandarin Oriental New York Engaging Escape Creates an Event (Category: Lifestyle) Implication: The luxury hospitality industry has the opportunity to innovate by partnering with other luxury brands to offer unique, customized experiences to their customers. - [IKEA-Furnished Lodgings](https://www.trendhunter.com/trends/moxy-hotels): The Moxy Hotels Has a High-End Appearance on a Low-End Budget (Category: World) Implication: The hospitality industry may see a rise in demand for affordable and modern lodging options with partnerships with brands like IKEA. - [Hotel Pop-Up Shops](https://www.trendhunter.com/trends/shoe-retailer): Shoe Retailer Everlane is Presenting Its Online Products in Hip American Hotels (Category: Fashion) Implication: Online retailers will use hotel pop-up shops and other creative means to connect with their customers and create a seamless online-to-offline shopping experience. - [Complimentary Hotel Headphones](https://www.trendhunter.com/trends/dre-headphones): This Hotel Provides Guests with Beats by Dr. Dre Headphones (Category: World) Implication: Disruptive innovation opportunity: Incorporate advanced features, such as biometric sensors or voice assistants, into headphones to provide users with additional functionalities a… - [Couture Co-Branded Spas](https://www.trendhunter.com/trends/ritz-paris): The Chanel Au Ritz Paris Adds Fashion to Facials (Category: World) Implication: The hospitality industry can capitalize on the trend of co-branded luxury spas to create exclusive and memorable guest experiences. - [Luxe Fashion-Branded Hotels](https://www.trendhunter.com/trends/laura-ashley-manor): The New Laura Ashley Manor is Filled with Laura Ashley Products (Category: World) Implication: The hospitality industry can capitalize on the trend of luxury fashion brands entering the market and offer collaborations and experiences that cater to affluent fashion-conscious… - [Exclusive Hotel-Edition Vehicles](https://www.trendhunter.com/trends/smart-car-mercedes-benz): Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa (Category: Autos) Implication: Partnering with car manufacturers to create unique and branded vehicles for rent or purchase: disruptive innovation opportunity for the hotel and hospitality industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora) - [Managed Luxury Home Shares](https://www.trendhunter.com/trends/sea-of-cortez-views) - [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel) All articles: [World](https://www.trendhunter.com/world)