# Collaborative Narrative Choice-based storytelling engages children through confidence-boosting. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 17, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/collaborative-narrative ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Collaborative Narrative trend? **Collaborative Narrative:** Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 28, 2015 to Nov 2, 2016 - Published: May 17, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe ## Themes within the Collaborative Narrative trend ### Collaborative Narrative Children-centric narratives that offer choice-based decision-making opportunities are becoming increasingly popular in learning. ### Chat-Based Interactive Storytelling Chatbots and messaging platforms offer creative environments for interactive and collaborative storytelling. ### Hyper-Expressive Chat Interfaces Messaging apps that allow users to communicate through visual elements, games and emotions, are transforming the way people interact with one another. ## What the Collaborative Narrative trend means for industry ### For Edtech Innovations in collaborative narrative and interactive reading apps can be adopted in the education industry to encourage personalized learning. ### For Gaming Games that leverage empathy and experiential play are becoming increasingly popular, with opportunities for new storytelling formats and disruptive innovation. ### For Social Media Chat-based storytelling and interactive apps can be leveraged in social media networks to enrich communication experiences and foster creativity. ## Workshop question How can your company more effectively engage its consumers in its offerings, in a way that enhances consumer investment in your brand? ## Trend signals for Collaborative Narrative Trend score 2.9 out of 10, from popularity 44%, activity 35%, freshness 8%. - Popularity: 44% - Activity: 35% - Freshness: 8% ## Examples of the Collaborative Narrative trend 6 featured examples from Sep 28, 2015 to Nov 2, 2016. - [Collaborative Story Apps](https://www.trendhunter.com/trends/story-apps): The 'TaleAStory' Lets Users Create their Own Tale One Line at a Time (Category: Tech) Implication: Opportunity for mobile app developers to create innovative storytelling apps that focus on collaboration and social interaction. - [Chat-Based Adventure Games](https://www.trendhunter.com/trends/humani): 'Humani: Jessie's Story' is Told Through the Facebook Messenger App (Category: Tech) Implication: Chat-based adventure games offer new revenue streams for gaming companies. - [Empathy-Based Video Games](https://www.trendhunter.com/trends/battle-game): This Battle Game Lets Players Fight Monsters or Make Friends With Them (Category: Tech) Implication: Developers can create new games that focus on narrative choice and empathetic storytelling, challenging traditional game design principles and creating more immersive experiences. - [Interactive Reading Apps](https://www.trendhunter.com/trends/amazon-rapids): 'Amazon Rapids' Gets Kids Interested in Reading Through Text Messaging (Category: Tech) Implication: Developing innovative reading apps that combine storytelling and technology. - [Hyper-Expressive Chat Apps](https://www.trendhunter.com/trends/Chaatz-app): The Chaatz App Allows You to Incorporate Comic Strips and Games (Category: Tech) Implication: The integration of immersive chat experiences opens up disruptive innovation opportunities for companies in the communication technology industry. - [Adventure Story Bots](https://www.trendhunter.com/trends/adventure-story): Sequel Stories Uses Facebook Messenger for Choose-Your-Own-Adventure Stories (Category: Tech) Implication: The gaming industry can explore opportunities to incorporate more interactive storytelling experiences like Sequel Stories, enhancing player engagement and creating new revenue st… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)